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Tag: hyper casual games

Hyper-casual games have become a booming mobile-gaming genre in recent years. These popular games boast simple yet addictive gameplay that you can quickly jump into and enjoy.

What makes them so special is they are characterised by being lightweight, instantly playable and having short session lengths that make it easy to engage with them over and over again.

With Goama, you can pick from a huge portfolio of hyper-casual games to be branded and integrated directly into your own app or website!

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Celebrating Outstanding Work: Goama’s MVP of April & May 2023!

MVP - Celebrating best employee of the month

At Goama, we strive to acknowledge and appreciate every ounce of effort and hard work put in.

Goama’s MVP of April & May 2023: Mrimmoaee & Kaysar Respectively!

We are delighted to share the exciting news that Mrimmoaee, our exceptional Software Developer, and Kaysar, our Assistant Technical Manager, have been selected as the MVP Employees for the month of April & May respectively! Their remarkable dedication and outstanding contributions have truly distinguished them. Let us all join together in acknowledging their remarkable achievements and the profound positive influence they have had on our team.

Some of Mrimmoaee’s achievements for April 2023 include:

  • 🌸 Technical Proficiency: 🌸 She has demonstrated a deep understanding of software development principles and is adept at implementing efficient and robust code. Her technical expertise allows them to tackle complex problems and deliver high-quality solutions.
  • 🌸 Problem-Solving Abilities: 🌸 She has a knack for breaking down complex issues into manageable components and devising innovative solutions. Her analytical mindset enables them to identify potential challenges, troubleshoot effectively, and optimize existing systems for enhanced performance.
  • 🌸 Collaboration and Teamwork: 🌸 Effective collaboration is a crucial aspect of software development. She can understand the importance of teamwork and actively contributes to a collaborative environment.


Some of Kaysar’s achievements for May 2023 include:

  • 🌼 Leadership and Team Management: 🌼 He has the ability to inspire and motivate team members, providing clear guidance and support. He possesses strong communication and interpersonal skills, enabling them to delegate tasks efficiently, resolve conflicts, and foster a collaborative work environment.
  • 🌼 Technical Expertise and Problem-Solving: 🌼 By having a solid technical foundation, he possesses a deep understanding of technical concepts and is adept at staying updated with the latest industry trends. His problem-solving skills enable them to address challenges promptly and make informed decisions.
  • 🌼 Project Planning and Execution: 🌼 He possesses excellent organizational skills and attention to detail, allowing them to develop comprehensive project plans, set realistic goals, and allocate resources effectively. His strong project management abilities contribute to the successful completion of projects within budget and timeline constraints.

Let’s all improve and do better each day! (:

Striving for continuous improvement each day fuels our personal and professional growth. It opens doors to new possibilities, challenges, and development. Improvement goes beyond external goals; it brings internal satisfaction from giving our best effort. Embracing constant improvement allows us to learn from mistakes, acquire new skills, and broaden our perspectives. It empowers us to adapt, stay ahead, and unlock our full potential. By committing to doing better each day, we foster a culture of innovation, excellence, and growth. Let’s embrace this journey, knowing that every step taken today leads to a better tomorrow.

Congratulations to Mrimmoaee & Kaysar!

Their dedication, expertise, and unwavering commitment have truly set them apart and made a lasting impact on our team. Let us applaud their remarkable contributions, congratulate them on this well-deserved recognition, and continue to be inspired by their outstanding performance. Together, we embrace their success and look forward to witnessing their continued excellence in the future. 🌈

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Deep Dive into Goama’s Tournament Games

juegos

In a world where digital entertainment plays a central role in our lives, Goama’s Tournament Games offer a dynamic and thrilling experience that captivates players of all ages. As one of the leading providers of branded games, Goama has revolutionized the gaming landscape by introducing a unique platform that combines gaming, competition, and social interaction. Let’s explore how Goama’s Tournament Games have redefined the way we engage with digital entertainment, bringing people together, fostering friendly competition, and providing endless hours of fun.

What are Goama Tournament Games and How are they Managed?

Goama presents an ideal gamification solution through our casual games platform, equipped with numerous gamification features designed for effortless integration into apps, websites, or microsites. Additionally, our dedicated tournament managers take charge of setting up the gaming platform for assigned partners. This involves meticulous planning, game setup, and a certain level of client management.

What to expect as a new client onboard with Goama?

The initial step entails identifying and defining partnership goals, particularly the Key Performance Indicators (KPIs) desired from our platform. For instance, KPIs may include attaining 1000 weekly unique players and generating $1000 in revenue per week from tournaments. Based on these objectives, we will develop a comprehensive plan encompassing game selection, reward types, and amounts, tournament entry fees, and other relevant factors. This plan will be informed by our extensive data and accumulated insights. Once finalized, we will collaborate with the client, seeking their feedback and making necessary adjustments. Following the launch, we will continually monitor performance and data to enhance the platform and achieve optimal results.

What are the types of Tournament Games and Rewards?

These are the two most common types of Tournament Games:

  1. Sponsored Tournaments: In these tournaments, players can participate for free and have the opportunity to earn rewards. The rewards offered can vary and are determined by the client. They can include both cash and non-cash prizes, ranging from physical items like headphones to discount coupons. We can accommodate any rewards the client is willing to provide.
  2. Paid Tournaments: Unlike sponsored tournaments, these tournaments require an entry fee for players to participate. However, the rewards offered in paid tournaments tend to be higher compared to sponsored tournaments. Similar to sponsored tournaments, the client has the flexibility to determine the rewards, whether they are cash-based or non-cash items.

By offering both sponsored and paid tournaments, we can cater to a variety of players and provide exciting opportunities for everyone to engage and compete.

Conclusion

If your brand or company is seeking an entertaining solution to tackle common marketing challenges, Goama is the ideal partner for you. We specialize in assisting brands worldwide with enhancing engagement, boosting retention rates, attracting return visitors, and more. Our user-friendly plug-and-play solution allows for seamless customization of the entire user experience. With our team of experienced professionals guiding you, the possibilities for growth are limitless. Choose Goama and unlock the potential for unprecedented success.

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Gamification in Daily Life: Level Up Your Productivity and Fun

vintage gray game console and joystick

In recent years, the concept of gamification has gained significant attention as a powerful tool for engaging individuals and motivating them to achieve their goals. By incorporating game elements into various aspects of daily life, from education and fitness to work and personal development, gamification has transformed mundane tasks into exciting challenges. This article explores the remarkable benefits of gamification and highlights how it can enhance productivity, motivation, and overall enjoyment in our day-to-day lives.

What is Gamification in Daily Life like?

Gamification entails employing game design principles and mechanics in non-game settings to stimulate and involve individuals in diverse activities.

Benefits of Gamification in Daily Life:

  • Infuse excitement into our everyday routines
  • Enhance the enjoyment and rewards of daily activities
  • Maintain focus on our objectives
  • Contribute to achieving success and satisfaction

What are the ways to incorporate Gamification into our life?

There are numerous avenues through which gamification can be integrated into our daily lives. Here are a few examples:

  1. Education: Gamification in education makes learning more fun and engaging, leading to improved learning outcomes. It transforms an otherwise dull learning environment into a competitive and enjoyable experience, motivating students to actively participate and excel.
  2. Fitness: Gamification is a powerful tool to motivate exercise, promote healthy behaviors, and overcome detrimental habits. By incorporating game-like elements, setting goals, and offering rewards, it adds excitement and challenge, transforming exercise into an adventure, encouraging healthy eating, and providing incentives for breaking harmful habits, leading to a balanced and fulfilling lifestyle.
  3. Managing Personal Finances: Gamification revolutionizes personal finance by setting savings goals, promoting healthy financial habits, and exploring investments. It motivates individuals with interactive challenges, progress tracking, and rewards, fostering responsible spending and long-term planning. Gamification also offers insights into investment strategies, allowing risk-free experimentation. By gamifying personal finance, individuals build a stronger financial foundation and pursue their aspirations.
  4. Tackling Household Chores: Gamification makes household chores enjoyable by turning them into fun challenges. Adding a point system to disliked tasks and rewarding ourselves for completed chores adds motivation and satisfaction to the process.
  5. Boosting Productivity in the Workplace: Gamification boosts workplace productivity through goal setting, progress tracking, and earning rewards. y setting clear goals, individuals have a target to strive for, keeping them focused and motivated.

Conclusion:

The integration of gamification into your daily life promotes positive emotions such as happiness, satisfaction, and excitement. This, in turn, enhances overall well-being and improves the quality of life. So why not level up your daily life and embrace gamification to unlock your full potential? Get ready to enjoy the journey while accomplishing remarkable feats along the way!

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Sweet Success: Unwrapping the Snickers Business Case in Mexico

Snickers gamification goama

Regarding global confectionery giants, Snickers undoubtedly holds a special place in the hearts of chocolate enthusiasts around the world. However, the story of Snickers’ triumph extends beyond satisfying sweet cravings; it encompasses a fascinating business case that has captivated the Mexican market. Let’s delve into the intricate details of Snickers’ journey in Mexico, exploring the factors contributing to its sweet success!

What Goama has come up with for Snickers:

  • Stand Alone Platform
  • 5 Custom Games
  • 30 Tournament Games
  • 1 Six Weeks Campaign (With 128 Prizes from Snickers)

The objective of the Campaign:

The primary objectives of the campaign and games were to boost engagement, generate higher sales revenue, and attract a fresh influx of potential leads. These are the results:

  • +70,000 new users traffic on the gaming platform
  • +1 Million games played
  • +14 minutes on average gameplay

How it drives user engagement? | Microsite

After the game’s release, players are required to actively participate and accumulate points, which can be exchanged for various enticing rewards. Moreover, a leaderboard system is in place, fostering healthy competition among players vying for the top score. The available prizes include appealing incentives such as discounts, merchandise, and more.

Conclusion

The Snickers business case in Mexico stands as a testament to remarkable success in the confectionery industry. Through strategic market entry, consumer-focused initiatives, and cultural adaptation, Snickers has solidified its position as a beloved brand in the vibrant Mexican market.

For companies seeking to replicate this success and harness the power of gamification in their businesses, reaching out to Goama’s sales experts can prove invaluable. With their expertise in creating immersive gaming experiences, Goama can guide businesses in implementing gamification techniques tailored to their specific objectives.

By incorporating elements of fun, competition, and rewards, companies can enhance customer engagement, boost sales, and forge deeper connections with their target audience!

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The Diverse Services of Goama

In today’s fast-paced digital age, entertainment has become an integral part of our lives. Whether it’s a quick gaming session during a break or a fun trivia challenge with friends, we seek ways to unwind and engage with interactive experiences. Goama, a pioneering platform, understands this need and has taken it upon itself to revolutionize the world of entertainment.

What do we provide in Goama?

We provide multiple gamification solutions to businesses of all sizes to apps & websites to help companies boost their businesses from increasing active users to boosting engagement rates. We have the following games:

  • Branded Games: Explore our diverse collection of 2D or 3D games and personalize the game development according to your brand’s identity.
  • Custom Games: Create your unique branded games in either 2D or 3D. Tailor the game’s physics and mechanics to meet your specific requirements.
  • Tournaments: Engage in a game specially designed for your campaign. Customize the duration, type, and other aspects of the game to suit your needs.

How do we design an effective gamification program?

To create a successful gamification program, we must comprehend our target audience and their motivations. We establish clear goals, design relevant game mechanics, and continuously test and improve the program to meet user needs. Growth hacking is also a crucial aspect of this process.

Some of the Top Games in Goama?

Our primary focus is on delivering hyper-casual games that are incredibly engaging. Our game collection spans various genres, including classic arcades, puzzles, shooters, and fast-paced endless runners like Subway Surfer. Among our notable games are: Cut The Fruit, Flap Flap, and Yeti Sensation.

How Goama help with your Business through Gamification?

These are the some of the benefits:

  • Enhanced engagement: Through gamification, tasks or activities become more captivating and pleasurable, resulting in heightened involvement and motivation.
  • Enhanced learning results: Games offer an interactive and immersive learning environment, facilitating better retention of knowledge and advancement of skills.
  • Enhanced customer engagement: Employing gamification in marketing and customer engagement strategies fosters interactive and personalized experiences for customers.
  • Data acquisition: Gamification serves as a valuable tool for gathering user behavior and preference data, enabling the improvement of products or services.
Conclusion

Gamification has emerged as a powerful tool for enhancing engagement, motivation, and customer experiences across various industries. By incorporating gamification into their business strategies, companies can tap into the inherent human desire for challenge, reward, and enjoyment.

Goama, a leading provider of gamification solutions, stands ready to assist businesses in leveraging the power of gamified experiences. With their expertise in gaming as a service, live tournaments, branded entertainment, and social integration, Goama offers a comprehensive suite of services tailored to meet the unique needs of each client.

To explore the transformative potential of gamification for your business and discover how Goama can help, we encourage you to reach out to their knowledgeable sales experts. Don’t miss the opportunity to revolutionize your business through the magic of gamification. Contact Goama today and embark on an exciting journey towards enhanced engagement and success.

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Leveling Up: Exploring the Importance and Benefits of Gamification

Gamification is a concept that has become increasingly popular in recent years, particularly in the world of business and marketing. The idea behind gamification is simple: by incorporating game-like elements into non-game contexts, it is possible to make those contexts more engaging, enjoyable, and ultimately, more effective. But what is it about gamification that makes it so important, and why should we be paying attention to this trend? Let’s get into it!

What is Gamification?

One of the key reasons why gamification is so important is that it taps into our innate human desire for challenge, competition, and reward. Games are uniquely able to capture our attention and motivate us to take action, whether that means completing a task, learning a new skill, or simply having fun.

By incorporating game-like elements into non-game contexts, gamification is able to leverage these same motivations and apply them to real-world situations. This can lead to a variety of benefits, including increased engagement, improved learning outcomes, and more effective behavior change.

Importance of Gamification

Gamification is not just about motivating individuals; it can also be a powerful tool for building communities and driving social change. Gamification is an incredibly powerful tool that has the potential to revolutionize the way we approach a wide range of problems and challenges. By tapping into our innate desires for challenge, competition, and reward, gamification has the ability to engage and motivate individuals in ways that traditional approaches simply cannot match.

So what does successful gamification look like? Generally speaking, it involves incorporating elements of game design (e.g., points, rewards, levels) into everyday activities or tasks—think competing against colleagues for sales quotas or climbing the ranks of an online leaderboard with every new customer acquisition. It also involves providing incentives for achievement—such as public recognition or tangible rewards like gift cards or swag items—as well as offering tools that make completing tasks easier and/or more enjoyable.

Examples of Gamification

  1. School – A gamified learning environments were able to improve student engagement and performance, particularly in subjects that students had previously found difficult or uninteresting
  2. Fitness – Gamified fitness apps have been shown to increase physical activity levels, as users are motivated by the sense of achievement that comes from completing challenges and earning rewards.

Successful Gamification Strategies

Generally speaking, it involves incorporating elements of game design (e.g., points, rewards, levels) into everyday activities or tasks – think competing against colleagues for sales quotas or climbing the ranks of an online leaderboard with every new customer acquisition. It also involves providing incentives for achievement – such as public recognition or tangible rewards like gift cards or swag items – as well as offering tools that make completing tasks easier and/or more enjoyable.

In addition to motivating existing employees to be their best selves, gamification can also help businesses attract new talent by giving candidates tangible goals they can strive towards while applying for jobs. This type of system allows applicants to show off their skills in real-time and demonstrate what sets them apart from other applicants – all while having fun!

Watch this video to understand more about how to use Gamification Strategy in Marketing!

Conclusion

At the end of the day, understanding why gamification is important boils down to recognizing its power as both an engagement tool and a performance motivator. When used correctly and strategically by companies looking for better results from their teams, this technique has proven time after time that it’s worth taking seriously – so don’t forget about it – level up your operations today!

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From Fun to Rewards: Understanding Gamification Strategies in Goama

videojuegos para empresas

Goama has revolutionized how people engage with sales, marketing, and customer service teams. Through its unique gamification strategies, it motivates users to take part in various activities related to their product or service. In this blog post, we will discuss Gamification Strategies and how they can be effectively used in Goama to increase engagement, boost sales, and improve customer satisfaction. By understanding the power of gamification as a tool for driving user engagement, marketers and sales managers can maximize the potential of Goama to benefit their businesses.

What is Gamification?

Gamification is the process of integrating game-like elements into everyday activities such as marketing or training, in order to drive user engagement. It’s used to motivate and engage users by making mundane tasks more fun and rewarding. Companies use gamification to drive customer loyalty, increase engagement with their products and services, and incentivize employees.

What is Gamification in Goama?

 We help many companies to integrate many different types of hyper-casual games into their mobile app, or websites for user engagement in return for businesses to create custom reward schemes and challenge-based initiatives to engage their staff, customers, and partners. 

We use Fun and Rewards Gamification Strategies:

  • The Fun strategy aims at creating an enjoyable experience for users by encouraging them to take part in activities that are entertaining, challenging, and interactive. This type of strategy helps make interactions with customers more meaningful and engaging.
  • The Rewards strategy focuses on providing tangible rewards for completing certain activities or achieving certain goals within Goama. Through this strategy, marketers can reward their most active customers with discounts, exclusive access to products and services, and gifts, or points that can be exchanged for prizes.

Why Goama can help your business using Gamification?

We care about your ideas. Once we have the initial conversation, we make sure we do our best to tailor it to your needs and wants. To effectively help your business succeed, we will create a personalized gamified experience for your consumers that matches their preferences and motivates them to engage further with your products or services.

Types of games we have in Goama

We have a wide range of games for you to choose from, or come up with a new one as per your request! Choose the type(s) that you want to incorporate into your app or website and the next step is to consider how often users should be rewarded as this will help keep them engaged for longer periods of time without losing interest or becoming overwhelmed by the number of rewards they receive.

  • Branded Games – You can choose from our existing 2D or 3D games and customize the development of the game.
  • Custom Games – Your very own branded games in either 2D or 3D. The game’s physics & mechanics are customizable.
  • Tournaments – A game that is running for a certain campaign of yours. You will be able to customize the game duration, type, and many more.

It is important to ensure that all rewards given out are valuable enough that users feel motivated enough to continue taking part in the activity or task associated with it.

Examples of Our Partner’s Success

Food Panda

This is a Tournament Campaign that runs for a certain period of time. Players just need to join any of the tournaments on Goama Games and compete for the top ranks to win tickets – The more tickets you earn, the higher your rank will be on the Weekly Heroes Leaderboard. Food Panda will reward a total of 300 winners ranking on the Weekly Heroes Leaderboard with cash prizes. On top of that, the first 3,500 players can redeem Food Panda vouchers weekly – even if they are not on the leaderboard!

This gamification strategy helps to drive customer engagement by participating in the PauPau Run weekly tournaments to win rewards. The incorporation of the game has also helped Food Panda to acquire new customers. This game app has been incredibly successful in increasing customer loyalty and driving new customers.

Snickers

This is a Standalone Tournament Platform with multiple games such as Snickers Baseball, Snickers Escape, Snickers Penalty Kick, and many more. Players choose the games they enjoy in order to compete with other online players to climb the leaderboard. Achievers then can redeem prizes and rewards given by Snickers.

This gamification strategy helps to increase engagement and retention among customers by giving them a fun and competitive experience that keeps them coming back for more. It also can generate significant buzz and excitement around a brand, helping to boost its visibility and reputation in the market. Last but not least, by offering rewards and prizes to top performers, a company can incentivize customers to spend more time and money on its products, which can ultimately drive revenue growth.

Conclusion

Goama provides an effective solution for any business looking for an innovative way to engage customers in a new and fun way. Our gamification strategies provide a great opportunity for sales managers and marketers alike to increase user engagement, boost sales numbers, and improve customer satisfaction levels through its unique approach to motivating participants by tailoring it to your needs! Look no further and discover how you can incorporate Goama Games into your app (:

Thanks for reading! You may want to check out these two articles:

  1. Discover How Gamification Can Help Your Business Succeed
  2. Discover What Goama Can Do for Your Business
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Goama Gaming Platform: Unlock your Gaming Potential!

Does Play-to-Earn sound attractive to you?

Are you a budding gamer looking to level up your gaming experience? Then look no further than the Goama Gaming Platform! With its cutting-edge technology, users can access the latest play-to-earn titles from the comfort of their own homes. Goama offers an expansive array of features including interactive leaderboards, tournaments, and rewards systems that are sure to keep you entertained for hours. So why wait? Get gaming now with Goama and unlock your potential to play and earn!

What is the Goama Gaming Platform?

Goama is a new gaming platform that has gained popularity over the past year. This platform offers a wide range of hyper-casual games that can be played for free. The platform is designed to provide a seamless and engaging gaming experience for players of all ages and skill levels.

Advantages of gaming with Goama | Play-to-Win!

As a player, One of the biggest advantages of the Goama platform is that it offers a wide variety of games that can be played on mobile devices. This makes it easy for people to play games on the go, whether they are commuting to work, waiting in line at the grocery store, or simply looking for a way to pass the time. What’s better than just playing a game to pass time? Yea, you got it! Winning prizes and rewards along the way!

As a business; One of the unique features of Goama is that it is designed to be integrated into other apps and platforms. This means that developers and businesses can easily add gaming functionality to their own apps or websites, allowing them to engage with their users in new and exciting ways.

Popular Games that are in trend right now

Some games may not be live.

Add more fun to your competitive gaming experience by competing with your friends for a high score! Watch the showdown between David and Crystal right now and guess who will be the winner!

  • Run-Ninja-Run is a fast-paced game that requires players to navigate a ninja through a series of obstacles. The game has been trending on the platform for some time and has gained a loyal following among users.
  • Hit-the-Knife is a relaxing game and players can throw the knife at a board, or an apple, for bonus points! The game is simple as it can be – just do not hit the same spot twice! It gets harder and more challenging as the level rises.
  • Soccer Penalty, is a fun and challenging game that requires players to score as many goals as possible against an AI opponent. The game is easy to learn but difficult to master, which makes it a great choice for people who are looking for a challenge.
Goama can help with your business, regardless of the industry!

In addition to offering a wide range of games, Goama also provides tools for analytics and player engagement. This allows developers and businesses to track user behavior, analyze game performance, and create personalized experiences for their users, or even, employees! Stand out from other businesses by adding games to your app, and/or website – learn more about the types of games we have here. Discover now how can gamification help your business succeed!

What are you waiting for?

Whether you’re a casual player or a pro, Goama has something for everyone. With its intuitive interface and smooth animations, you’ll never miss a beat. Plus, with access to an ever-growing library of games, you can find the perfect title that fits your gaming style. And if you’re feeling competitive, enter one of our tournaments for a chance to win big! Goama Gaming Platform is the perfect way to take your gaming skills to the next level.

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GOAMA’S CEO TARO ARAYA – Shaved his head as promised

What is Goama?

Goama offers gamification needs to companies to increase sales, user retention, engage staff, and many more! You can expect Goama to integrate the hyper-casual game of your choice into your mobile app, or website! We offer automated processes for you to easily track the success of the gamification integration! Such as producing reports, reward tracking, and tracking customer interactions.


Taro Shaved his head as promised

With Monica and Natali from Caracol Televisión
Taro Araya shaved his head as promised

Goama’s CEO, Taro Araya, has made a promise to Monica and Natali that he will shave his head if he managed to make a project with Caracol Televisión (a television channel in Colombia)! This is a fun and refreshing experience! Goama and the team are looking forward to our project with them!

What to expect from Goama

  • Offers a wide range of games to choose from
  • User-friendly games
  • Seamless gaming experience for users of all ages and background
  • Branded Games in 2D/3D
  • Customizable games!
  • Tournaments games for Campaign

Partnership with Goama

Are you new to gamification or are looking to incorporate gamification into your app or website? Wait no further and contact us! With our innovative approach to gamification, Goama is poised to become a leading player in the gaming industry in the years to come.

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Latinoamérica también vibra con los videojuegos.

Goama Gamification marketing

¿Alguna vez has jugado un videojuego?

Si es así, entonces has experimentado la gamificación. Esta tendencia está transformando la economía de Latinoamérica al permitir a los consumidores interactuar con contenido de manera divertida y enriquecedora. Ya sea que estés buscando mejorar tu economía local, estimular el desarrollo de habilidades entre tus empleados o simplemente mantenerte al día con las últimas tendencias, hay muchas formas en que puedes usar los videojuegos para lograr tus objetivos.

¡Aprende cómo ahora mismo!

Los videojuegos se han convertido en una parte importante de la economía latinoamericana. Esta industria ha contribuido a la creación de empleo, al gasto de los consumidores y al desarrollo empresarial. Y está creciendo cada vez más. Según un informe reciente, el mercado latinoamericano de videojuegos generó más de US$ 10 mil millones de ingresos en 2020.

La gamificación es una tendencia clave dentro del sector. Se dedica a la incorporación de elementos que estimulan la participación y el progreso dentro de contextos no lúdicos. Las empresas pueden usar esta tendencia para mejorar su productividad y optimizar procesos complejos que requieren un grado de motivación entre los participantes. Por ejemplo, muchas organizaciones han usado gamificación para promover el cumplimiento normativo entre sus trabajadores.

La gamificación también puede ayudar a impulsar el crecimiento del sector minorista local, al proporcionar experiencias divertidas y satisfactorias para los consumidores. Algunas compañías están integrándola dentro de sus plataformas comerciales para ofrecerles a sus clientes incentivos adicionales o recompensas por su lealtad. Esta práctica ha tenido resultados positivos para las economías locales. Se estima que el uso de la gamificación puede generar un 20% anual más en ingresos a lo largo del continente latinoamericano.

Pero, los beneficios van más allá del simple impulso financiero.

Hay un enorme potencial para que los videojuegos desempeñen un papel importante en la formación profesional y el desarrollo empresarial en Latinoamérica. Los modelos basados ​​en juegos intensifican la competitividad entre las start-ups, y permiten a estas organizaciones emergentes probarse a sí mismas mediante dinámicas divertidas que requieren habilidad, trabajo duro y creatividad para ganarlas. Además, muchas empresas han encontrado maneras innovadoras de utilizar los juegos móviles como herramienta publicitaria. Esto les permite llegar a nuevos mercados e inversores, sin tener que incurrir en enormes costos publicitarios.

En Latinoamérica todavía hay desafíos para los videojuegos y la gamificación.

Aunque hay muchísimas cosas fantásticamente positivas, todavía existen algunos desafíos para la gamificación, relacionados con su expansión y desarrollo. Entre ellos se destacan:

  • Falta de capital semilla disponible para invertir en start-ups interesadas ​​en videojuegos.
  • Existen zonas con acceso precario a internet, o simplemente no tienen.
  • Muchos no comprenden que es la gamificación o lo ven solo como entretenimiento o videojuegos.

No obstante, los países Latinoaméricanos le están apostando cada vez más a la tecnología y al acceso a internet, ya que han encontrado en ella un factor para apostarle al desarrollo de sus territorios. Lo anterior quiere decir que es una buena oportunidad para la innovación y el mercado.

No es una locura afirmar que Latinoamérica vibra con los videojuegos; además, vale la pena que lo haga. Se ha demostrado que aportan a pausas activas desconectando a las personas de las rutinas fuertes del día. Gracias a esto, marcas grandes como Pepsico, Rappi, Coca Cola y Snickers han identificado en la gamificación, el marketing. Es mejor captar clientes y aumentar la economía a través de sensaciones de desestrés y diversión, que siendo invasivos.

Cada dispositivo móvil tiene un videojuego, y cada persona con conectividad a internet se enfrenta a la gamificación. Es un mercado real que tiene fuerza gracias a las tendencias de las tecnologías y la comunicación.

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