Snickers launched a regional strategy to create new audiences though Goama’s gaming platform. Snickers launched...

When Nick Telling coined the term “gamification” in 2002, he probably did not imagine the...

The Gamification industry is now valued at $12 billion worldwide, up by $7.03 billion since...

Gamification is everywhere – from the witty trivia that your food delivery app pops up...

Gamification has been a prevalent product enhancement strategy since the 1900s. It has been employed...

The telecommunication market has seen tremendous growth in the past decade, riding the smartphone wave....

Like other industries, gamification has crept in health and wellness sectors too. Your fitness tracker...

The Food and Beverages industry thrives on user interaction, reviews, and word-of-mouth endorsements. However, traditional...

Gamification marketing is everywhere – from interactive doodles on the Google homepage to Buzzfeed trivia...

The global gamification market is valued at almost $12 billion in 2021. Much of it...

Plenty is being written and told about what gamification is and why it works, but...

Mobile gaming has taken a quantum leap in recent years, becoming the predominant force in...

As the pandemic slowly wears thin, many industries still struggle to find their footing back....

Gaming is no longer considered a niche word or market. The worldwide market for video...

Increased accessibility of smart devices, especially smartphones – have all but propelled mobile gaming into...

There is plenty of information out there to answer “What is Gamification?” However, given that...

Gamified content helped car manufacturing giants Ford Motors to increase their revenue by $8million and...

The mobile app market is booming. The skyrocketing number of smartphone users has propelled most...

From gamification marketing to learning and healthcare solutions, using the user-centric concepts of games into...

According to Netflix’s co-CEO Ted Sarandos, “There’s a show on Netflix right now that is...

The term refers to utilizing strategies and components from games within marketing campaigns and instruments....

A recent study by Microsoft concluded that the human attention span has dropped to eight...

Games have emerged, in recent years, as the dominant app category across all platforms. Their...

Here’s an interesting stat: in 2019, 79% of employees claimed that gamification of activities resulted...

Calvin Lee, the VP of Sales & Marketing of Goama along with Wazir Aziz, the...

The world of esports has expanded massively over the last decade. Once considered a niche...

As discussed in a previous piece, gamification is the practice of incorporating game elements, mechanics...

Gamification is more than just points, badges, and leaderboards. It refers to the practice of...

“Super App” is a term coined by Blackberry founder, Mike Lazaridis, defining it as “a...

Mobile gaming is serious business, in fact, it is a phenomenon. The global gaming market...

Razer launches with more than 100 games, including the all-exclusive Sneki Snek Adventure that features...

Taro Araya, the CEO of Goama, and William Bao Bean, the General Partner of SOSV,...

[vc_row][vc_column][vc_column_text] Gamers have it good in 2021. In fact, gaming has never been in such...

The full extent of mobile gaming growth in 2020 following surges of engagement during COVID-19...

29th January 2021 – Goama graduated from the 4-month accelerator program with Demo Day. There...

All you need to know about our new features. Hey there Gcash-Goama users. We bring...

It has been 5 weeks since we launched the partnership between GCash and Goama and...

The past two decades have seen Internet penetration and engagement skyrocket. As a result, targeted...

The number of mobile users in 2020 is believed to be on track to hit...

With new reports of unprecedented growth, HTML5 games have secured their place as the hottest...

Do you remember the popular mobile game Flappy Birds? (Of course, you do, right and...

App engagement is one of the most important growth measurements that everyone should pay close...

Mobile eSports might just be the future of eSports Games like PUBG Mobile, Call of...

Full engagement requires interactivity, replay value, rewards and social features making mobile gaming a highly...

While social-networking sites are reporting massive spikes in use due to social distancing, the vast...

[vc_row][vc_column][vc_column_text]Here we compile the list of winners for the Foodpanda Mobile Tournament powered by Goama...

Hyper casual games are simple, easy-to-understand gaming experiences that provide immediate, instant satisfaction for players....

THE GLOBAL PANDEMIC HAS UPENDED SOCIETIES AND ECONOMIES EVERYWHERE What has been the impact on...

THE NEXT BIG THING Mobile gaming is emerging as the prime pastime for app users....

Meanwhile, the global number of smartphone users will grow +6.7% year on year to 3.5 billion in...

If you’re looking for something to play with your friends, here are the best mobile...

Did you know that your phone is covered in germs: 25,127 bacteria per square inch,...

Last year has undoubtedly been a big one for mobile esports. With that said is...