The past two decades have seen Internet penetration and engagement skyrocket. As a result, targeted personalized advertising has become the largest revenue stream for data-driven tech companies like Google and Facebook. Within the mobile ecosystem, in-app advertising has become a key source of revenue for app developers, including game makers. More mobile game publishers and…

The number of mobile users in 2020 is believed to be on track to hit 3.5 billion, which is around 45 percent of the world’s total population. In 2020, the total number of smartphone users worldwide will reach 3.5 billion, representing year-on-year growth of +6.7%. By 2023, there will be 4.1 billion smartphone users globally,growing…

With new reports of unprecedented growth, HTML5 games have secured their place as the hottest way to enter the Chinese gaming market. In the first half of 2020, WeChat Mini Games – one of the biggest HTML5 platforms – experienced a surge in revenue of 18 percent. At a conference in August, WeChat product manager…