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Blog Case Studies

Snickers Games strategy

Snickers launched a regional strategy to create new audiences though Goama’s gaming platform.

Snickers launched a new campaign based in Latam in early 2022 to increase their users data base and increase brand activation through a gaming platform that included prizes for the players.

These are the key points regarding the study case.

Snickers Games and Tournament platform

Customized Games with Snickers brand and look and feel

Snickers and Goama developed together a strategy for picking up the best games to be customized with Snickers brand guidelines regarding the audiences they where spotting.

The company choose 10 games from a 100 portfolio to be branded and customized with the brand colors, fonts and logos to increase brand awareness.

See some examples:

The level of customization inside the games has different layers

  • Tournament Platform: The whole gaming platform is branded with the company brand guidelines to match the look and feel.
  • Thumbnails: The Preview of the game including Snickers Logo
  • Loader: Product or logo placed in the loader of the game
  • Logo Placement: The logo is placed inside the games thought many spots where the brand will be seen during the whole session.

User to player metrics and key performance indicators

6 weeks campaign duration where the company created multiple social media ads to drive new potential users to the StandAlone tournament platform and these are the main results:

  • +70.000 new users traffic on gaming platform
  • +1 Million games plays
  • +14 minutes on average gameplay

Users interacted over a leaderboard to redeem prizes and rewards given by the brand

Check some examples:

Many companies around the globe are using gaming strategies to reach their marketing and sales KPIs

If you are interested in develop a Gaming and Gamified strategy for your company you can contact Goama to schedule a free demo.

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Webinar spanish

Webinar – Gamificación como estrategia de Marketing

Conoce las nuevas tendencias de gamificación y juegos como estrategias de marketing digital para compañías

Goama te entrega las mejores estrategias de marketing utilizando juegos y gamificación en plataformas como Apps móviles, websites y micro-sitios.

Te puede interesar: Brandear juegos con mi marca

Conoce algunos casos de éxito de Rappi, Pepsico, Snickers en latinoamérica y el impacto en sus KPIs de marketing y ventas

Estrategias que puedes implementar

  1. Brandear juegos con tu marca: Elige entre una lista de más de 100 juegos personalizables para que tu marca sea protagonista en cada uno de ellos.
  2. Crear una plataforma de Torneos: Los juegos por sí solos pueden ser muy interesantes para los usuarios pero la retención y las visitas diarias vienen gracias al sistema de gamificación y premios que les puedas ofrecer. Goama tiene una gran variedad de servicios para optimizar tus estrategias de torneos.
  3. Integrar los juegos en tu app o web. Podemos ayudarte a realizar una integración total con tu plataforma conectándose a la data de tus usuarios para que puedas tener un control total de la data de performance de tus nuevos usuarios y los recurrentes.

Conoce el caso de Snickers

Te puede interesar el caso puntual de Snickers para LATAM.

Goama Academy

Setup your Account in Goama

Goama launches the new Software as a service to add games to your app or web

Create a free account and setup your company profile ¡s simple and free.

Just hit the login or create account button and start the on-boarding process.

Setup your Workspace with your company information and select the platform you will use for the integration.

Login page Goama SaaS

Tournament Builder

Click on the Games section and start the process by selecting a template.

Later choose the game from a wide list of entertaining games, you can also filter by Genre.

Click on next and you will be able to set the name of the campaign and the Call to action.

Now, you will be able to select the starting date and ending date to optimize the efforts.

Check the summary and now you can finalize the process and create your first tournament. You will receive an email with your notification when published.


Integration process

Go to integration page and hit the card to get the documentation.

First put a name to the platform you want to integrate, you can select between website or Mobile App.

Then when you select the country and time zone, please select the type of integration you want to have.

Now you can get the documentation that you will share to your tech team to perform the integration into your app or web.

If you don’t have a tech lead or tech team, please go to https://goama.com/contact/ and ask for help. We will gladly guide you through the process.

Enjoy a 30 days free trial

One you confirm the integration process your 30 days free trial will start, please note that you receive an email with this confirmation.

In this free plan you can enjoy to publish up to 2 tournaments and have 1,000 users playing in your platform.

After 30 days or by consuming your 1,000 users during that period your platform will get un published until you subscribe to the basic plan.

Enjoy your Gamification platform!

¿Te interesa saber más sobre este plan?

Déjanos tus datos y nos comunicaremos contigo para brindarte detalles de nuestros juegos y planes corporativos

Let's build the best gaming strategy together

Schedule a demo

Reach out to us today and get a complimentary business review and consultation.