Snickers launched a regional strategy to create new audiences though Goama’s gaming platform.
Snickers launched a new campaign based in Latam in early 2022 to increase their users data base and increase brand activation through a gaming platform that included prizes for the players.
These are the key points regarding the study case.
![](https://goama.com/wp-content/uploads/2022/06/Snickers-Tournament-platform-1024x549.png)
Customized Games with Snickers brand and look and feel
Snickers and Goama developed together a strategy for picking up the best games to be customized with Snickers brand guidelines regarding the audiences they where spotting.
The company choose 10 games from a 100 portfolio to be branded and customized with the brand colors, fonts and logos to increase brand awareness.
See some examples:
![](https://goama.com/wp-content/uploads/2022/06/Snickers-games-goama-1024x586.png)
![baseball games snickers](https://goama.com/wp-content/uploads/2022/06/Snickers-baseball-game.png)
![](https://goama.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-20-at-9.04.14-AM.png)
The level of customization inside the games has different layers
- Tournament Platform: The whole gaming platform is branded with the company brand guidelines to match the look and feel.
- Thumbnails: The Preview of the game including Snickers Logo
- Loader: Product or logo placed in the loader of the game
- Logo Placement: The logo is placed inside the games thought many spots where the brand will be seen during the whole session.
![](https://goama.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-20-at-9.04.22-AM.png)
User to player metrics and key performance indicators
6 weeks campaign duration where the company created multiple social media ads to drive new potential users to the StandAlone tournament platform and these are the main results:
- +70.000 new users traffic on gaming platform
- +1 Million games plays
- +14 minutes on average gameplay
Users interacted over a leaderboard to redeem prizes and rewards given by the brand
Check some examples:
![](https://goama.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-20-at-10.50.24-AM-1024x426.png)
![](https://goama.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-20-at-10.50.39-AM.png)
![](https://goama.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-20-at-8.28.58-AM-1024x569.png)
Many companies around the globe are using gaming strategies to reach their marketing and sales KPIs
If you are interested in develop a Gaming and Gamified strategy for your company you can contact Goama to schedule a free demo.
![contact sales goama](https://goama.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-20-at-10.56.42-AM-1024x481.png)