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The Rise of Goama: Customized Games

In the era of smartphones and social media, the landscape of gaming has undergone a tremendous transformation. One company at the forefront of this revolution is Goama, a leading provider of social entertainment platforms. With its innovative approach, Goama has captured the attention of millions of users around the globe, redefining the way we interact, compete, and engage with mobile games. In this article, we will explore the fascinating world of Goama and delve into the key features that make it a game-changer in the industry.

The Rise of Goama:

Goama burst onto the scene with a vision to create a seamless blend of gaming and social interaction. Founded in 2018, the company has rapidly gained popularity, becoming a global leader in the mobile gaming space. By offering an extensive range of engaging games and fostering a vibrant community, Goama has successfully tapped into the immense potential of social entertainment.

The Goama Experience:

At the heart of Goama’s success lies its commitment to providing an unparalleled gaming experience. By leveraging its advanced technology, the platform offers users access to an extensive library of casual games, spanning various genres and themes. From puzzle games to trivia challenges, users can enjoy a wide array of titles that cater to diverse interests and preferences.

Social Engagement:

Goama takes gaming to a whole new level by prioritizing social interaction. Through its intuitive user interface, players can connect with friends and family, engage in friendly competitions, and share their achievements. The platform incorporates chat features, leaderboards, and challenges, creating a vibrant community where users can form connections, compete, and collaborate.

Accessibility and Inclusivity:

One of Goama’s remarkable achievements is its focus on accessibility and inclusivity. By making its platform available in multiple languages and optimizing it for low-bandwidth environments, Goama ensures that users from various regions and backgrounds can partake in the gaming experience. This commitment to inclusivity has significantly contributed to the platform’s global reach and popularity.

Partnerships and Collaborations:

Goama has forged strategic partnerships with leading brands, game developers, and content creators, enhancing its gaming offerings and expanding its reach. These collaborations have resulted in exciting cross-promotions, exclusive in-game events, and additional content updates, enriching the user experience and keeping the platform fresh and engaging.

Monetization and Business Model:

Goama employs a freemium model, allowing users to access a wide range of games for free while offering premium features and content for a fee. This approach not only provides users with flexibility but also supports the sustainability and growth of the platform. Additionally, Goama offers opportunities for game developers and content creators to monetize their creations, fostering a thriving ecosystem within the platform.

Conclusion:

Goama has emerged as a trailblazer in the realm of social entertainment, offering users a unique fusion of gaming and social interaction. Through its extensive library of games, emphasis on social engagement, and commitment to accessibility, Goama has captured the hearts of millions of gamers worldwide. With its ongoing pursuit of innovation and strategic collaborations, Goama is well on its way to shaping the future of mobile gaming, promising exciting developments and endless entertainment for its ever-growing community of users. Wait no more and start to enquire how Goama Customized Games can help your business!

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Leveling Up: Exploring the Importance and Benefits of Gamification

Gamification is a concept that has become increasingly popular in recent years, particularly in the world of business and marketing. The idea behind gamification is simple: by incorporating game-like elements into non-game contexts, it is possible to make those contexts more engaging, enjoyable, and ultimately, more effective. But what is it about gamification that makes it so important, and why should we be paying attention to this trend? Let’s get into it!

What is Gamification?

One of the key reasons why gamification is so important is that it taps into our innate human desire for challenge, competition, and reward. Games are uniquely able to capture our attention and motivate us to take action, whether that means completing a task, learning a new skill, or simply having fun.

By incorporating game-like elements into non-game contexts, gamification is able to leverage these same motivations and apply them to real-world situations. This can lead to a variety of benefits, including increased engagement, improved learning outcomes, and more effective behavior change.

Importance of Gamification

Gamification is not just about motivating individuals; it can also be a powerful tool for building communities and driving social change. Gamification is an incredibly powerful tool that has the potential to revolutionize the way we approach a wide range of problems and challenges. By tapping into our innate desires for challenge, competition, and reward, gamification has the ability to engage and motivate individuals in ways that traditional approaches simply cannot match.

So what does successful gamification look like? Generally speaking, it involves incorporating elements of game design (e.g., points, rewards, levels) into everyday activities or tasks—think competing against colleagues for sales quotas or climbing the ranks of an online leaderboard with every new customer acquisition. It also involves providing incentives for achievement—such as public recognition or tangible rewards like gift cards or swag items—as well as offering tools that make completing tasks easier and/or more enjoyable.

Examples of Gamification

  1. School – A gamified learning environments were able to improve student engagement and performance, particularly in subjects that students had previously found difficult or uninteresting
  2. Fitness – Gamified fitness apps have been shown to increase physical activity levels, as users are motivated by the sense of achievement that comes from completing challenges and earning rewards.

Successful Gamification Strategies

Generally speaking, it involves incorporating elements of game design (e.g., points, rewards, levels) into everyday activities or tasks – think competing against colleagues for sales quotas or climbing the ranks of an online leaderboard with every new customer acquisition. It also involves providing incentives for achievement – such as public recognition or tangible rewards like gift cards or swag items – as well as offering tools that make completing tasks easier and/or more enjoyable.

In addition to motivating existing employees to be their best selves, gamification can also help businesses attract new talent by giving candidates tangible goals they can strive towards while applying for jobs. This type of system allows applicants to show off their skills in real-time and demonstrate what sets them apart from other applicants – all while having fun!

Watch this video to understand more about how to use Gamification Strategy in Marketing!

Conclusion

At the end of the day, understanding why gamification is important boils down to recognizing its power as both an engagement tool and a performance motivator. When used correctly and strategically by companies looking for better results from their teams, this technique has proven time after time that it’s worth taking seriously – so don’t forget about it – level up your operations today!

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From Fun to Rewards: Understanding Gamification Strategies in Goama

Goama has revolutionized how people engage with sales, marketing, and customer service teams. Through its unique gamification strategies, it motivates users to take part in various activities related to their product or service. In this blog post, we will discuss Gamification Strategies and how they can be effectively used in Goama to increase engagement, boost sales, and improve customer satisfaction. By understanding the power of gamification as a tool for driving user engagement, marketers and sales managers can maximize the potential of Goama to benefit their businesses.

What is Gamification?

Gamification is the process of integrating game-like elements into everyday activities such as marketing or training, in order to drive user engagement. It’s used to motivate and engage users by making mundane tasks more fun and rewarding. Companies use gamification to drive customer loyalty, increase engagement with their products and services, and incentivize employees.

What is Gamification in Goama?

 We help many companies to integrate many different types of hyper-casual games into their mobile app, or websites for user engagement in return for businesses to create custom reward schemes and challenge-based initiatives to engage their staff, customers, and partners. 

We use Fun and Rewards Gamification Strategies:

  • The Fun strategy aims at creating an enjoyable experience for users by encouraging them to take part in activities that are entertaining, challenging, and interactive. This type of strategy helps make interactions with customers more meaningful and engaging.
  • The Rewards strategy focuses on providing tangible rewards for completing certain activities or achieving certain goals within Goama. Through this strategy, marketers can reward their most active customers with discounts, exclusive access to products and services, and gifts, or points that can be exchanged for prizes.

Why Goama can help your business using Gamification?

We care about your ideas. Once we have the initial conversation, we make sure we do our best to tailor it to your needs and wants. To effectively help your business succeed, we will create a personalized gamified experience for your consumers that matches their preferences and motivates them to engage further with your products or services.

Types of games we have in Goama

We have a wide range of games for you to choose from, or come up with a new one as per your request! Choose the type(s) that you want to incorporate into your app or website and the next step is to consider how often users should be rewarded as this will help keep them engaged for longer periods of time without losing interest or becoming overwhelmed by the number of rewards they receive.

  • Branded Games – You can choose from our existing 2D or 3D games and customize the development of the game.
  • Custom Games – Your very own branded games in either 2D or 3D. The game’s physics & mechanics are customizable.
  • Tournaments – A game that is running for a certain campaign of yours. You will be able to customize the game duration, type, and many more.

It is important to ensure that all rewards given out are valuable enough that users feel motivated enough to continue taking part in the activity or task associated with it.

Examples of Our Partner’s Success

Food Panda

This is a Tournament Campaign that runs for a certain period of time. Players just need to join any of the tournaments on Goama Games and compete for the top ranks to win tickets – The more tickets you earn, the higher your rank will be on the Weekly Heroes Leaderboard. Food Panda will reward a total of 300 winners ranking on the Weekly Heroes Leaderboard with cash prizes. On top of that, the first 3,500 players can redeem Food Panda vouchers weekly – even if they are not on the leaderboard!

This gamification strategy helps to drive customer engagement by participating in the PauPau Run weekly tournaments to win rewards. The incorporation of the game has also helped Food Panda to acquire new customers. This game app has been incredibly successful in increasing customer loyalty and driving new customers.

Snickers

This is a Standalone Tournament Platform with multiple games such as Snickers Baseball, Snickers Escape, Snickers Penalty Kick, and many more. Players choose the games they enjoy in order to compete with other online players to climb the leaderboard. Achievers then can redeem prizes and rewards given by Snickers.

This gamification strategy helps to increase engagement and retention among customers by giving them a fun and competitive experience that keeps them coming back for more. It also can generate significant buzz and excitement around a brand, helping to boost its visibility and reputation in the market. Last but not least, by offering rewards and prizes to top performers, a company can incentivize customers to spend more time and money on its products, which can ultimately drive revenue growth.

Conclusion

Goama provides an effective solution for any business looking for an innovative way to engage customers in a new and fun way. Our gamification strategies provide a great opportunity for sales managers and marketers alike to increase user engagement, boost sales numbers, and improve customer satisfaction levels through its unique approach to motivating participants by tailoring it to your needs! Look no further and discover how you can incorporate Goama Games into your app (:

Thanks for reading! You may want to check out these two articles:

  1. Discover How Gamification Can Help Your Business Succeed
  2. Discover What Goama Can Do for Your Business
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Goama Gaming Platform: Unlock your Gaming Potential!

Does Play-to-Earn sound attractive to you?

Are you a budding gamer looking to level up your gaming experience? Then look no further than the Goama Gaming Platform! With its cutting-edge technology, users can access the latest play-to-earn titles from the comfort of their own homes. Goama offers an expansive array of features including interactive leaderboards, tournaments, and rewards systems that are sure to keep you entertained for hours. So why wait? Get gaming now with Goama and unlock your potential to play and earn!

What is the Goama Gaming Platform?

Goama is a new gaming platform that has gained popularity over the past year. This platform offers a wide range of hyper-casual games that can be played for free. The platform is designed to provide a seamless and engaging gaming experience for players of all ages and skill levels.

Advantages of gaming with Goama | Play-to-Win!

As a player, One of the biggest advantages of the Goama platform is that it offers a wide variety of games that can be played on mobile devices. This makes it easy for people to play games on the go, whether they are commuting to work, waiting in line at the grocery store, or simply looking for a way to pass the time. What’s better than just playing a game to pass time? Yea, you got it! Winning prizes and rewards along the way!

As a business; One of the unique features of Goama is that it is designed to be integrated into other apps and platforms. This means that developers and businesses can easily add gaming functionality to their own apps or websites, allowing them to engage with their users in new and exciting ways.

Popular Games that are in trend right now

Add more fun to your competitive gaming experience by competing with your friends for a high score! Watch the showdown between David and Crystal right now and guess who will be the winner!

  • Run-Ninja-Run is a fast-paced game that requires players to navigate a ninja through a series of obstacles. The game has been trending on the platform for some time and has gained a loyal following among users.
  • Hit-the-Knife is a relaxing game and players can throw the knife at a board, or an apple, for bonus points! The game is simple as it can be – just do not hit the same spot twice! It gets harder and more challenging as the level rises.
  • Soccer Penalty, is a fun and challenging game that requires players to score as many goals as possible against an AI opponent. The game is easy to learn but difficult to master, which makes it a great choice for people who are looking for a challenge.
Goama can help with your business, regardless of the industry!

In addition to offering a wide range of games, Goama also provides tools for analytics and player engagement. This allows developers and businesses to track user behavior, analyze game performance, and create personalized experiences for their users, or even, employees! Stand out from other businesses by adding games to your app, and/or website – learn more about the types of games we have here. Discover now how can gamification help your business succeed!

What are you waiting for?

Whether you’re a casual player or a pro, Goama has something for everyone. With its intuitive interface and smooth animations, you’ll never miss a beat. Plus, with access to an ever-growing library of games, you can find the perfect title that fits your gaming style. And if you’re feeling competitive, enter one of our tournaments for a chance to win big! Goama Gaming Platform is the perfect way to take your gaming skills to the next level.

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GOAMA’S CEO TARO ARAYA – Shaved his head as promised

What is Goama?

Goama offers gamification needs to companies to increase sales, user retention, engage staff, and many more! You can expect Goama to integrate the hyper-casual game of your choice into your mobile app, or website! We offer automated processes for you to easily track the success of the gamification integration! Such as producing reports, reward tracking, and tracking customer interactions.


Taro Shaved his head as promised

With Monica and Natali from Caracol Televisión
Taro Araya shaved his head as promised

Goama’s CEO, Taro Araya, has made a promise to Monica and Natali that he will shave his head if he managed to make a project with Caracol Televisión (a television channel in Colombia)! This is a fun and refreshing experience! Goama and the team are looking forward to our project with them!

What to expect from Goama

  • Offers a wide range of games to choose from
  • User-friendly games
  • Seamless gaming experience for users of all ages and background
  • Branded Games in 2D/3D
  • Customizable games!
  • Tournaments games for Campaign

Partnership with Goama

Are you new to gamification or are looking to incorporate gamification into your app or website? Wait no further and contact us! With our innovative approach to gamification, Goama is poised to become a leading player in the gaming industry in the years to come.

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Latinoamérica también vibra con los videojuegos.

Goama Gamification marketing

¿Alguna vez has jugado un videojuego?

Si es así, entonces has experimentado la gamificación. Esta tendencia está transformando la economía de Latinoamérica al permitir a los consumidores interactuar con contenido de manera divertida y enriquecedora. Ya sea que estés buscando mejorar tu economía local, estimular el desarrollo de habilidades entre tus empleados o simplemente mantenerte al día con las últimas tendencias, hay muchas formas en que puedes usar los videojuegos para lograr tus objetivos.

¡Aprende cómo ahora mismo!

Los videojuegos se han convertido en una parte importante de la economía latinoamericana. Esta industria ha contribuido a la creación de empleo, al gasto de los consumidores y al desarrollo empresarial. Y está creciendo cada vez más. Según un informe reciente, el mercado latinoamericano de videojuegos generó más de US$ 10 mil millones de ingresos en 2020.

La gamificación es una tendencia clave dentro del sector. Se dedica a la incorporación de elementos que estimulan la participación y el progreso dentro de contextos no lúdicos. Las empresas pueden usar esta tendencia para mejorar su productividad y optimizar procesos complejos que requieren un grado de motivación entre los participantes. Por ejemplo, muchas organizaciones han usado gamificación para promover el cumplimiento normativo entre sus trabajadores.

La gamificación también puede ayudar a impulsar el crecimiento del sector minorista local, al proporcionar experiencias divertidas y satisfactorias para los consumidores. Algunas compañías están integrándola dentro de sus plataformas comerciales para ofrecerles a sus clientes incentivos adicionales o recompensas por su lealtad. Esta práctica ha tenido resultados positivos para las economías locales. Se estima que el uso de la gamificación puede generar un 20% anual más en ingresos a lo largo del continente latinoamericano.

Pero, los beneficios van más allá del simple impulso financiero.

Hay un enorme potencial para que los videojuegos desempeñen un papel importante en la formación profesional y el desarrollo empresarial en Latinoamérica. Los modelos basados ​​en juegos intensifican la competitividad entre las start-ups, y permiten a estas organizaciones emergentes probarse a sí mismas mediante dinámicas divertidas que requieren habilidad, trabajo duro y creatividad para ganarlas. Además, muchas empresas han encontrado maneras innovadoras de utilizar los juegos móviles como herramienta publicitaria. Esto les permite llegar a nuevos mercados e inversores, sin tener que incurrir en enormes costos publicitarios.

En Latinoamérica todavía hay desafíos para los videojuegos y la gamificación.

Aunque hay muchísimas cosas fantásticamente positivas, todavía existen algunos desafíos para la gamificación, relacionados con su expansión y desarrollo. Entre ellos se destacan:

  • Falta de capital semilla disponible para invertir en start-ups interesadas ​​en videojuegos.
  • Existen zonas con acceso precario a internet, o simplemente no tienen.
  • Muchos no comprenden que es la gamificación o lo ven solo como entretenimiento o videojuegos.

No obstante, los países Latinoaméricanos le están apostando cada vez más a la tecnología y al acceso a internet, ya que han encontrado en ella un factor para apostarle al desarrollo de sus territorios. Lo anterior quiere decir que es una buena oportunidad para la innovación y el mercado.

No es una locura afirmar que Latinoamérica vibra con los videojuegos; además, vale la pena que lo haga. Se ha demostrado que aportan a pausas activas desconectando a las personas de las rutinas fuertes del día. Gracias a esto, marcas grandes como Pepsico, Rappi, Coca Cola y Snickers han identificado en la gamificación, el marketing. Es mejor captar clientes y aumentar la economía a través de sensaciones de desestrés y diversión, que siendo invasivos.

Cada dispositivo móvil tiene un videojuego, y cada persona con conectividad a internet se enfrenta a la gamificación. Es un mercado real que tiene fuerza gracias a las tendencias de las tecnologías y la comunicación.

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Las App’s y la gamificación

La gamificación se ha convertido en parte fundamental de las apps

Algo que todos los directores de marketing y growth entienden, es que atraer usuarios y fomentar la retención son cosas completamente diferentes. Por un lado, las aplicaciones requieren de una estrategia para llamar la atención de los usuarios. Debido a esto, las marcas deben proporcionar contenido convincente, presencia publicitaria y publicidad personalizada. Por otro lado, mantener a los usuarios involucrados con el producto, requiere formas innovadoras para motivar su compromiso. Aquí es donde entran en juego la gamificación y los videojuegos.

¿Qué entenderás leyendo este artículo?

En este texto explicamos cómo estas herramientas tecnológicas pueden ayudarte a impulsar tu negocio digital hacia nuevos horizontes. Debes tener presente que para competir en el mercado debes innovar. Cabe resaltar que gracias a la tecnología, el público busca maneras interactivas de acercase a una marca. Definitivamente las TIC’S han traído una revolución comunicativa que le exige al marketing transformarse. No es extraño evidenciar el nivel de creatividad que deben aplicar las marcas para poder ser competitivas. Asi que si lees este artículo, entenderás que la gamificación puede ser tu “As bajo la manga”. Ahora, ¡reflexionemos!

¿Qué logramos con la gamificación?

La gamificación es el uso de mecánicas y estrategias de juego en la experiencia de usuario. La idea es crear un sistema motivador para fomentar el compromiso y el progreso dentro del producto. Esta técnica se ha vuelto cada vez más popular entre los desarrolladores de aplicaciones y directores de marketing debido al éxito que han tenido las aplicaciones móviles con juegos integrados, como Pokémon GO, Candy Crush Saga y Clash of Clans. Estas aplicaciones han demostrado que con la gamificación se pueden atraer usuarios masivos y mantenerlos comprometidos durante mucho tiempo.

Además, la gamificación no se limita solo a las apps para dispositivos móviles, sino que también está expandiendo su alcance a los mercados de consolas y PC. Por ejemplo, los fabricantes ahora están produciendo mandos de juego diseñados específicamente para ser compatibles con teléfonos inteligentes, creando así un nuevo tipo de experiencia entre videojuegos y dispositivos móviles. Esta expansión del mercado significa que ahora existe una oportunidad única para atraer a nuevos usuarios con el poder motivador de los videojuegos.

La gamificación se ha convertido en parte fundamental de las apps

¡Los videojuegos incorporados en una App traen ventajas!

Los beneficios de incorporar mecánicas de juego en las aplicaciones van más allá del simple hecho de retener usuarios. Hay un beneficio real para ellos en términos de satisfacción general con la app. Los usuarios están acostumbrados al contenido tradicionalmente encontrado en videojuegos modernos. Además, las natarritas intuitivas combinadas con desafíos, generan conexión emocional. Las personas disfrutan explorar este tipo de contenido en sus aplicaciones favoritas. Igualmente, cuanto mayor sea el grado de personalización que ofrezca un juego basado en app, mayores serán las posibilidades para ser parte del proceso creativo e interactivo. Esta es la verdadera magia detrás del éxito probado por muchas apps populares basadas en juegos.

Por supuesto, hay otros elementos clave como las herramientas tecnológicas avanzadas de realidad virtual (VR) y realidad aumentada (AR). No cabe duda que ayudan a impulsar la popularidad mundial por la industria mobile gaming. Gracias a los smarthphones, se le permite a los usuarios, viajar y explorar galaxias remotas sin salir del sillón. De hecho, podemos decir que lo impensable ahora es totalmente viable gracias a estas tecnologías emergentes.

En resumen, nos encontramos actualmente en plena era mobile gaming. El panorama global se prepara para ser transformado por completo gracias al éxito creciente en todos los ámbitos relacionados con las experiencias lúdicas digitales, ya sea mediante la gamificación o mediante herramientas avanzadas como VR/AR. Existe claramente una oportunidad por explorar y es lo que varias marcas están implementando.

¡En Goama te damos la oportunidad de instalar tu zona de juegos dentro de tu App!

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Videojuegos: Revolucionando el mercado.

Si llegaste hasta aquí es porque te interesa la innovación y encuentras en los videojuegos una oportunidad para impulsar una marca, negocio, empresa y hasta tu profesión. En este artículo, te explicaremos cómo la gamificación está revolucionando el mundo empresarial.

¡Aquí vamos!

videojuegos para empresas

Videojuegos, mucho más que entretenimiento.

Los videojuegos han sido una parte importante del entretenimiento durante décadas, sin embargo, se están visibilizando como una herramienta que impacta positivamente el mundo empresarial. La gamificación integra los principios y las mecánicas de los juegos en la toma de decisiones empresariales y educativas. Esta tendencia está teniendo un gran efecto en el mercado, porque ofrece una forma innovadora de alcanzar objetivos.

Te puede interesar: Personalización de los juegos para empresas.

Es de resaltar que la gamificación implica el uso de elementos de juego para mejorar los resultados y la productividad. Esto se puede lograr a través de las distintas dinámicas que ofrece.

Pero, ¿qué tiene la gamificación que la hace tan interesante para las empresas?

Responder esta pregunta es muy sencillo, ya que al aplicar la gamificación en los procesos, las personas se vuelven más eficientes y comprometidas con sus tareas cuando se encuentran con distintos niveles de desafío y competencia.

Las empresas están comenzando a reconocer los beneficios de la gamificación y a descubrir cómo influye en sus operaciones diarias. Algunos usan los juegos para brindarle a sus colaboradores contenido informativo mientras se divierten. Otros lo utilizan con campañas publicitarias innovadoras que atraen a consumidores potenciales mediante el uso interactivo de contenido promocional. Igualmente, hay empresas que están llevando el concepto más allá, ya que incorporan elementos virtuales realistas que hacen un acercamiento con el cliente y el producto antes de su compra. Además, las compañías también están explorando cómo los videojuegos pueden ampliar su alcance y visibilidad en el mercado, e incluso una manera diferente de atraer nuevos consumidores con campañas creativas inspiradas en la virtualidad. Este tipo de actividades impulsan el branding y el valor empresarial ante su audiencia, fortaleciendo una conexión emocional.

¡En Goama somos testigos del éxito de la gamificación en el ámbito corporativo!

Definitivamente la gamificación fortalece diferentes sectores del mercado. Ha demostrado ser una herramienta invaluable para atraer y retener con éxito a su audiencia. Al utilizar este elemento en un plan estratégico, encontrarán resultados de calidad superior, porque los videojuegos son transversales a las estrategias y se convierten en una manera sutil de enganchar con el público, mientras se recopila data o información de valor para la toma de decisiones.

¿Te gustaría saber un poco más de Goama? Haz clic aquí y descubre cómo aplicamos nuestros servicios de gamificación. Podrás sorprenderte y aprender.

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Gamification in Banking

The global gamification market is valued at almost $12 billion in 2021. Much of it is fueled by advertising and marketing campaigns spread across major industries – and the world of banking/finance is not lagging. Financial organizations are increasingly moving their banking products online, and in the day and age of increased competition, and waning user interest, more companies are using gamification techniques to boost customer engagement levels. Introducing mini-games, trivia, wheel-of-fortune-style instant rewards, and above all, a tiered privilege program to enhance user loyalty – all hallmarks of gamification – are being leveraged to inject new life into this domain.

What is Banking Gamification?

Banking gamification, at its most basic, is the process of transforming day-to-day banking processes into milestone-based task and rewards type activities, often by incorporating gameplay mechanics from video games. By mimicking the interactivity and immersion of playing a video game, gamification in banking and finance increases customer engagement, boosts their interest in, and knowledge of, banking products and services, as well as makes the entire experience enjoyable. Rewards associated with these activities provide a sense of instant gratification. Some banks add social collaboration, integration with other apps, and more to further increase their brand value and awareness.

What are the Benefits of Gamification in Banking?

Here are some benefits that banking gamification can bring to the table:

  1. Increased customer engagement, awareness, and retention: Gamified finance and banking apps are more interactive, immersive, and customer-focused, designed to give the customer the feeling of playing a game. This unique combination is a powerful way to engage users and retain them. Gamification techniques can be used to increase product and service awareness among customers as well (tutorial videos that can be viewed to earn points, for example). A boost in user retention also increases brand loyalty.
  1. Lowered costs: Gamified apps represent banking on the internet. By moving away from physical institutions, they save banking companies a lot of money in both operating as well as capital expenditure.
  2. Invaluable customer data insights: Gamified apps can be used to gather a variety of data about banking customers which when analyzed, give banking orgs invaluable insights into their user demographic. Companies can pinpoint their areas of growth and address products that are more catered towards their user base.
  3. Differentiation from competitors: Incorporating game mechanics in a digital banking app can help it stand out from its competition. Banking gamification is still in its primary stages, so early adopters stand out and gather more traction from users via the enjoyable experience gamified apps provide.
  4. Potential to draw more customers: Better user retention in gamified banking apps brings in new customers as well. As existing customers are happier, they spread the word: and word-of-mouth advertising generates more buzz than traditional methods, roping in newer customers.

Examples of Gamification in Banking

Financial organizations have already started to introduce gameplay mechanics into their banking products, tapping into the high user interaction potential of gamification techniques. Recent examples include:

  1. PNC Bank, a US-based financial org, created a Virtual Wallet as a modern solution to incentivize their customers to set up and reach their savings goals. This Virtual Wallet was a hybrid between a checking and a savings account. A feature of this Virtual Wallet was an interactive widget, called Punch the Pig. This appeared as a piggy bank on the bank customer’s screen while using the wallet – nudging the user to transfer money via it to a high-yield savings account.
  2. In 2015, Emirates NBD, the largest government-owned bank in Dubai and one of the largest financial organizations in the Middle East, launched a fitness app to encourage its users towards a healthy lifestyle. Emirates NBD customers could open a ‘Fitness Account’ – a mobile-based savings account that incentivized customers with higher interest rates on their balances based on their level of physical activity. The fitness account synced up with the NBD fitness app – designed to work on Apple Watch and a list of other fitness trackers – and rewarded users of up to 2% p.a. on their savings based on their step count for the day or distance covered while running. The base interest rate of 0.25% shot up to 0.5% for 5,000 steps, 1% p.a. for 8,000 steps and 2% p.a. for 12,000 steps. This gamification strategy helped bring Emirates NBD $4.37 million in savings.
  3. CommBank of Australia in 2011 launched a property-simulator game. Dubbed ‘Investorville’, this game lets prospective home buyers go through the process of purchasing and owning a property – choosing from different mortgage products to renovations and experiencing paying property taxes. The game would also show the consequences and pitfalls of the users’ financial investments and decisions.
  4. Twist and Win from Standard Chartered Bank is another good example of gamification mechanics applied in banking to increase user engagement. Bank customers were eligible to win cashback on their credit card transactions by twisting the levers of a virtual gumball machine that appeared in-app. Standard Chartered saw a noticeable uptick in their customers’ credit card expenditure as a result of this campaign.
  5. BBVA, the leading Spanish digital bank, launched a game in 2013 to increase customer loyalty and retention. Called ‘BBVA Game’ – this web application encouraged customers to watch tutorial videos about banking, paying taxes, and other financial transactions that they could do via the BBVA banking app. Customers received points for watching videos that they could later spend on a variety of platforms. After 6 months, the game had over 100,000 users and increased BBVA’s user satisfaction rate by 18%.

Several aspects of the banking industry benefit from gamification since most of it is heavily user-centric. The traditional banking experience has many steps involved in them that can be easily translated into a gamified app – from learning about banking terminologies, banking services to account maintenance and knowledge about products and purchase decisions. As banks continue to go digital, added online perks like social media collaboration or brownie points redeemable in stores are becoming pivotal in a highly competitive market. Gamification allows seamless integration of milestones and rewards, either via a separate app in the ecosystem or in-app, offering a win-win scenario for both banks and their customers.

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Press

Goama, Touch ‘n Go & WWF-Malaysia collaborate to help wildlife preservation efforts through mobile gaming!

MALAYSIA, 17 December 2021 – Goama, a gamification platform, in collaboration with Malaysia’s leading eWallet, Touch ‘n Go eWallet, will be launching a charity campaign to raise awareness and collect funds through competitive hyper-casual gaming for the wildlife preservation efforts of World Wide Fund for Nature (WWF) Malaysia.

To support wildlife conservation in Malaysia, Goama will be introducing Wildlife Jump on Touch ‘n Go eWallet application in support of WWF-Malaysia. Users can login and pay RM2 to play Wildlife Jump and stand a chance to win WWF-Malaysia discount vouchers for 20% off purchases on the pandashop: https://www.pandashop.my`

Goama’s mission is to do good through gaming and this collaboration is just one of the many ways to provide outstanding game content to the mobile gaming community as well as an opportunity to give back by initiating WWF fundraising campaigns. We’re incredibly thrilled to show off the new WWF customized game, and we’d want to invite everyone to join and play. It’s extremely exciting to know that Malaysians have this opportunity to save wildlife,” said Goama CEO, Mr. Taro Araya.

This partnership with Touch ‘n Go eWallet creates new opportunities for people and organisations to connect in a meaningful way and is exemplified with its approach to creating fun engagement while helping the wildlife preservation movement of WWF in Malaysia. 

Anyone with a registered Touch ‘n Go eWallet account can access the WWF Game built by Goama to help out with wildlife conservation in Malaysia. Just look for Goama Games’ iconic purple logo in the “More” section of the Touch ‘n Go eWallet home screen app from 20 December 2021 to 10 January 2022. All proceeds collected will be donated to WWF-Malaysia. 

WWF-Malaysia indicated the importance of wildlife preservation as well as the protection of the environment. WWF-Malaysia also expressed their appreciation on the efforts taken to make conservation familiar, doable and accessible to all Malaysians.

“Our well-being relies heavily on the environment, be it for fresh water, air, food and protection from severe weather. As such, we all have a role to play in respecting and caring for our environment, not just to preserve what we have today, but also to sustain it for future generations. We see this collaboration as a way to get people’s attention and interest in habitat and wildlife conservation,” said Helina Yow, Director of Partnerships from WWF-Malaysia.

Meanwhile, Ignatius Ong, Chief Executive Officer, TNG Digital Sdn Bhd said, “Through this collaboration, Touch ‘n Go eWallet’s users who are fans of Goama games are given an opportunity to contribute for the wildlife preservation movement by WWF-Malaysia. This is a great effort by all parties involved to educate our users, especially young adults, about the importance of saving and preserving wildlife.” 

Download the Touch ‘n Go eWallet app and join the WWF Wildlife Jump adventure now.

About Goama Pte. Ltd.

Goama is the leader in gamification, setting the benchmark for digital innovation and user engagement. Its turnkey solution offers a plug and play platform that creates unparalleled gamified experiences that enable business partners to build sustainable and engaged online communities. Goama has worked with leading super apps and brands in more than 24 countries to help them drive user engagement, increase revenue streams, and acquire new users.

Goama’s offering extends to brands with customized games on its tournament platform to drive lasting brand engagement that is easily scaled across digital mediums. This creates a paradigm shift in advertising, providing more opportunities for brands to build meaningful experiences for their audiences on their channels or through Goama’s partners.

For further information, please contact:

Mr. Wazir, Tengku

Head of Marketing

E-mail: tengku.wazir@goama.com

Phone: +60 17-6199016

Website: www.goama.com

Mr. Calvin Lee
VP for Sales and Marketing
Email: calvin.lee@goama.com
Phone: +60 12-6248874

Website: www.goama.com

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