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Is the increasing popularity in mobile games an opportunity for brand engagement?

The full extent of mobile gaming growth in 2020 following surges of engagement during COVID-19 lockdowns is finally becoming apparent, with The NPD Group releasing its Deconstructing Mobile & Tablet Gaming report in collaboration with Sensor Tower.

Per the report, of the 303.7 million mobile users across the US and Canada in 2020, 238.7 million are active mobile gamers.

This is up 12% over 2019’s 214 million, a considerable growth increase from previous years, as the number of mobile games rose only 5% from 2017 to 2018, and only 2% from 2018 to 2019.

Additionally, the average number of hours per week spent playing games on a smartphone or tablet rose to eight hours in 2020 from six in 2019, with NPD again attributing this increase to the pandemic — in fact, 35% of the mobile gamers in the US and Canada that the NPD surveyed said that COVID-19 lockdowns had led them to engage with mobile games more frequently.

Mobile gaming rose across all age groups, with the number of gamers ages 45 and older rising 17% year-over-year, the 25 to 44 age group rising 13%, the two to 12 age group rising 9%, and the 13 to 24 age group rising 3%.

The NPD Group additionally reported that all mobile gaming genres saw revenue growth in 2020, though the specific revenue numbers have yet to be compiled, with The NPD Group saying they would be available by early next week. Last year, the NPD Group reported mobile gaming revenue of over $11.8 billion.

Goama offers multiple game customization options, branding and advertising opportunities, and multiple CTAs enabling users to interact with you. These are driven through sponsored tournaments with a selection of competitive casual games hosted on leading superapps such as Rappi, Gcash, Cricbuzz across globe from Latin America to South East Asia. 

Goama’s Platform

Brands such as Snickers and Foodpanda have already benefited from such campaigns. It enabled these brands to engage with audiences averaging over 15mins per user. Goama’s exceptional growth resulted in being featured as one of the 100 startups to showcase at CES 2021 by Taiwan Tech Arena.

To get onboard this exciting opportunity, contact us at https://goama.com

Custom games created for Snickers

For more information, you may visit the following websites:

Website: https://goama.com

Facebook Page: https://www.facebook.com/goamaofficial 

Instagram: https://www.instagram.com/goamaofficial/

Youtube: https://www.youtube.com/channel/UCHPLZ33WN35Fvos7LU3_q3w

Twitter: https://twitter.com/goamaofficial

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Categories
Blog

500 Startups: Global Launch Singapore Batch 1 Demo Day Graduation Recap

29th January 2021 – Goama graduated from the 4-month accelerator program with Demo Day. There are total of 8 graduate companies hailing from different countries successfully pitched to a room of active and accredited investors, resulting in follow-up investor meetings and networking. Watch out for the presentations of the 8 graduate companies. ^o^

For more information, you may visit the following websites:

Website: https://goama.com

Facebook Page: https://www.facebook.com/goamaofficial 

Instagram: https://www.instagram.com/goamaofficial/

Youtube: https://www.youtube.com/channel/UCHPLZ33WN35Fvos7LU3_q3w

Twitter: https://twitter.com/goamaofficial

About 500 Startups

500 Startups is a venture capital firm on a mission to discover and back the world’s most talented entrepreneurs, help them create successful companies at scale, and build thriving global ecosystems. It is one of the most active venture capital firms in the world.

Since its inception in Silicon Valley, 500 Startups has invested in over 2,300 companies via its 5 global funds and 15 thematic funds dedicated to either specific geographic markets or verticals. Its 100+ team members are located in 20 countries around the world in order to support the 500 Startups global portfolio of investments which spans more than 75 countries.

Notable investments in the 500 portfolio include Credit Karma, Twilio, Canva, Grab, Bukalapak, The RealReal, Talkdesk, Knotel, Udemy, and Ipsy.

Beyond providing seed capital, 500 supports startups via their Seed Accelerator Programs which emphasize digital marketing, customer acquisition, lean startup practices, and fundraising for pre-Seed companies. 500 Startups further contributes to the development of innovation ecosystems by supporting startups and investors through educational programs, events, conferences, and partnerships with corporations and governments around the world.

For more information, please visit 500.co

Categories
Press

Goama lets developers integrate a social gaming platform into their apps.

Young woman playing games on a smartphone

Goama (also known as Go Games) lets developers quickly integrate social games into their apps. Some of Goama’s clients have used it for promotional campaigns, while others rely on the platform, which introduces new games every week, to add a full-fledged gaming function to their app.

The startup, which recently took part in SOSV’s accelerator program, presented last week during CES at the Taiwan Tech Arena pavilion. The event is over, but Goama’s virtual booth is still up.

Some of Goama’s clients are “super apps,” or apps that offer several services and want to include games, too. To better serve super apps, Goama recently introduced a tournament model in addition to its subscription model for users.

The startup says that integrating Goama’s platform can help apps grow brand awareness when people share their results or invite other players tournaments. It also increases user engagement, with players typically spending more than 16 minutes per session playing games. So far, the platform has a combined total of 2.5 million unique users.

The company currently focuses on Asia and Latin America, where mobile penetration is growing quickly, and works with more than 15 partners, including GCash and Rappi, to enable digital payments and communications. Its gaming platform’s user interface can be customized to match host apps and rewards can include points and other prizes that can be spent inside the app. Some companies that have used Goama include food delivery app FoodPanda, Snickers and money transfer app WavePay.

For more information, you may visit the following websites:

Website: https://goama.com

Facebook Page: https://www.facebook.com/goamaofficial 

Instagram: https://www.instagram.com/goamaofficial/

Youtube: https://www.youtube.com/channel/UCHPLZ33WN35Fvos7LU3_q3w

Twitter: https://twitter.com/goamaofficial

About Goama Pte. Ltd.

We are passionate about gaming and dedicated to delivering unmatched casual gaming experiences through our partners.

Our solution turns any digital platform into a gaming powerhouse to boost engagement, reduce the cost of acquisition and increase brand awareness.

Driven by a rock n’ roll team of more than 100 years of combined experience in digital space and gaming, spanning across 10 countries, we are dedicated to delivering fresh games on our competitive platform every week. Our key partners in over 18 countries are driving in excess of 2 million minutes of game time per week.

Source: Techcrunch.com (https://techcrunch.com/2021/01/17/goama-lets-developers-integrate-a-social-gaming-platform-into-their-apps/)

Categories
Press

Gaming platform enriches interactive experiences for leading superapps and brands with casual games made competitive.

Goama Games is riding the wave of digital adoption in Asia and Latin America with a focus on delivering an immersive experience to its players with casual games made competitive. Players are able to compete for real world prizes playing fun-filled casual games where their scores are ranked on a live leaderboard. With already more than 2.5million unique players and growing every month, Goama is set on fuelling its traction further with strategic partnerships across the region.

Gaming remains a key vertical on mobile but many apps struggle to incorporate gamification as part of their service offering. Complex content rights, an ever moving user experience, and a constantly evolving gaming technology are just some of the major challenges needed to overcome to deliver a great gaming experience. 

Goama already has direct relations with 18+ global partners which enable it to offer easy digital payment and communication channels. Wayne Kennedy, Co-Founder and Chief Product Officer at Goama mentioned that the company recently pivoted from just a subscription model to a tournaments model, working with super apps. This move allowed Goama to make its games available at scale within a very short time frame with partnerships with leading digital companies including Rappi in Latin America, Gcash in the Philippines, bKash and Pathao in Bangladesh, Wave Money in Myanmar and many more.

With Goama’s extensive network of partners in Asia and Latin America, brands have the unique opportunity to extend their reach to the  users of these superapps with tailor-made campaign activations, game customization and product placements driving consumers to interact deeper with their brand. Brands such as Snickers and Foodpanda have already benefited from such campaigns, enabling them to engage with segmented audiences and build lasting impressions of +15minutes per user.

Goama’s tremendous growth has recently featured them as one of the 100 featured startups to showcase at CES 2021 by Taiwan Tech Arena (TTA)  .

For more information, you may visit the following websites:

Website: https://goama.com

Facebook Page: https://www.facebook.com/goamaofficial 

Instagram: https://www.instagram.com/goamaofficial/

Youtube: https://www.youtube.com/channel/UCHPLZ33WN35Fvos7LU3_q3w

Twitter: https://twitter.com/goamaofficial

About Goama Pte. Ltd.

We are passionate about gaming and dedicated to delivering unmatched casual gaming experiences through our partners.

Our solution turns any digital platform into a gaming powerhouse to boost engagement, reduce the cost of acquisition and increase brand awareness.

Driven by a rock n’ roll team of more than 100 years of combined experience in digital space and gaming, spanning across 10 countries, we are dedicated to delivering fresh games on our competitive platform every week. Our key partners in over 18 countries are driving in excess of 2 million minutes of game time per week.

Categories
announcements

GCash Mobile Paid Tournament Gem Shooter January Winner Announcement

Congratulations and thank you for participating in GCash Mobile Game Tournament.

The Prizes you have won will be credited to your GCash account within 10 working days (Monday to Friday) after the results for the applicable Tournament Cycle are announced.

GEM SHOOTER 01/15/2021


If you have any inquiries with regards to prizes please don’t hesitate to contact [email protected]

DISCLAIMER: ALL SCORES SPECIFIED ARE SUBJECT TO CHANGE WITHOUT NOTICE.

Follow us on:

Facebookhttps://www.facebook.com/goamaofficial
Twitter@goamaofficial
Linkedinhttps://www.linkedin.com/company/goama-gogames/

Categories
announcements

GCash Mobile Paid Tournament City Dunk Basketball January Winner Announcement

Congratulations and thank you for participating in GCash Mobile Game Tournament.

The Prizes you have won will be credited to your GCash account within 10 working days (Monday to Friday) after the results for the applicable Tournament Cycle are announced.

CITY DUNK BASKETBALL 01/13/2021


If you have any inquiries with regards to prizes please don’t hesitate to contact [email protected]

DISCLAIMER: ALL SCORES SPECIFIED ARE SUBJECT TO CHANGE WITHOUT NOTICE.

Follow us on:

Facebookhttps://www.facebook.com/goamaofficial
Twitter@goamaofficial
Linkedinhttps://www.linkedin.com/company/goama-gogames/

Categories
announcements

GCash Mobile Paid Tournament Hit the Knife January Winner Announcement

Congratulations and thank you for participating in GCash Mobile Game Tournament.

The Prizes you have won will be credited to your GCash account within 10 working days (Monday to Friday) after the results for the applicable Tournament Cycle are announced.

HIT THE KNIFE 01/11/2021


If you have any inquiries with regards to prizes please don’t hesitate to contact [email protected]

DISCLAIMER: ALL SCORES SPECIFIED ARE SUBJECT TO CHANGE WITHOUT NOTICE.

Follow us on:

Facebookhttps://www.facebook.com/goamaofficial
Twitter@goamaofficial
Linkedinhttps://www.linkedin.com/company/goama-gogames/

Categories
announcements

GCash Mobile Paid Tournament Hyper Snake January Winner Announcement

Congratulations and thank you for participating in GCash Mobile Game Tournament.

The Prizes you have won will be credited to your GCash account within 10 working days (Monday to Friday) after the results for the applicable Tournament Cycle are announced.

HYPER SNAKE 01/08/2021


If you have any inquiries with regards to prizes please don’t hesitate to contact [email protected]

DISCLAIMER: ALL SCORES SPECIFIED ARE SUBJECT TO CHANGE WITHOUT NOTICE.

Follow us on:

Facebookhttps://www.facebook.com/goamaofficial
Twitter@goamaofficial
Linkedinhttps://www.linkedin.com/company/goama-gogames/

Categories
announcements

GCash Mobile Paid Tournament Run Ninja Run January Winner Announcement

Congratulations and thank you for participating in GCash Mobile Game Tournament.

The Prizes you have won will be credited to your GCash account within 10 working days (Monday to Friday) after the results for the applicable Tournament Cycle are announced.

RUN NINJA RUN 01/06/2021


If you have any inquiries with regards to prizes please don’t hesitate to contact [email protected]

DISCLAIMER: ALL SCORES SPECIFIED ARE SUBJECT TO CHANGE WITHOUT NOTICE.

Follow us on:

Facebookhttps://www.facebook.com/goamaofficial
Twitter@goamaofficial
Linkedinhttps://www.linkedin.com/company/goama-gogames/

Categories
announcements

GCash Mobile Paid Tournament Cut the Fruit January Winner Announcement

Congratulations and thank you for participating in GCash Mobile Game Tournament.

The Prizes you have won will be credited to your GCash account within 10 working days (Monday to Friday) after the results for the applicable Tournament Cycle are announced.

CUT THE FRUIT 01/04/2021


If you have any inquiries with regards to prizes please don’t hesitate to contact [email protected]

DISCLAIMER: ALL SCORES SPECIFIED ARE SUBJECT TO CHANGE WITHOUT NOTICE.

Follow us on:

Facebookhttps://www.facebook.com/goamaofficial
Twitter@goamaofficial
Linkedinhttps://www.linkedin.com/company/goama-gogames/

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