MALAYSIA, 17 December 2021 – Goama, a gamification platform, in collaboration with Malaysia’s leading eWallet, Touch ‘n Go eWallet, will be launching a charity campaign to raise awareness and collect funds through competitive hyper-casual gaming for the wildlife preservation efforts of World Wide Fund for Nature (WWF) Malaysia.
To support wildlife conservation in Malaysia, Goama will be introducing Wildlife Jump on Touch ‘n Go eWallet application in support of WWF-Malaysia. Users can login and pay RM2 to play Wildlife Jump and stand a chance to win WWF-Malaysia discount vouchers for 20% off purchases on the pandashop: https://www.pandashop.my`
“Goama’s mission is to do good through gaming and this collaboration is just one of the many ways to provide outstanding game content to the mobile gaming community as well as an opportunity to give back by initiating WWF fundraising campaigns. We’re incredibly thrilled to show off the new WWF customized game, and we’d want to invite everyone to join and play. It’s extremely exciting to know that Malaysians have this opportunity to save wildlife,” said Goama CEO, Mr. Taro Araya.
This partnership with Touch ‘n Go eWallet creates new opportunities for people and organisations to connect in a meaningful way and is exemplified with its approach to creating fun engagement while helping the wildlife preservation movement of WWF in Malaysia.
Anyone with a registered Touch ‘n Go eWallet account can access the WWF Game built by Goama to help out with wildlife conservation in Malaysia. Just look for Goama Games’ iconic purple logo in the “More” section of the Touch ‘n Go eWallet home screen app from 20 December 2021 to 10 January 2022. All proceeds collected will be donated to WWF-Malaysia.
WWF-Malaysia indicated the importance of wildlife preservation as well as the protection of the environment. WWF-Malaysia also expressed their appreciation on the efforts taken to make conservation familiar, doable and accessible to all Malaysians.
“Our well-being relies heavily on the environment, be it for fresh water, air, food and protection from severe weather. As such, we all have a role to play in respecting and caring for our environment, not just to preserve what we have today, but also to sustain it for future generations. We see this collaboration as a way to get people’s attention and interest in habitat and wildlife conservation,” said Helina Yow, Director of Partnerships from WWF-Malaysia.
Meanwhile, Ignatius Ong, Chief Executive Officer, TNG Digital Sdn Bhd said, “Through this collaboration, Touch ‘n Go eWallet’s users who are fans of Goama games are given an opportunity to contribute for the wildlife preservation movement by WWF-Malaysia. This is a great effort by all parties involved to educate our users, especially young adults, about the importance of saving and preserving wildlife.”
Download the Touch ‘n Go eWallet app and join the WWF Wildlife Jump adventure now.
About Goama Pte. Ltd.
Goama is the leader in gamification, setting the benchmark for digital innovation and user engagement. Its turnkey solution offers a plug and play platform that creates unparalleled gamified experiences that enable business partners to build sustainable and engaged online communities. Goama has worked with leading super apps and brands in more than 24 countries to help them drive user engagement, increase revenue streams, and acquire new users.
Goama’s offering extends to brands with customized games on its tournament platform to drive lasting brand engagement that is easily scaled across digital mediums. This creates a paradigm shift in advertising, providing more opportunities for brands to build meaningful experiences for their audiences on their channels or through Goama’s partners.
For further information, please contact:
Mr. Wazir, Tengku
Head of Marketing
Phone: +60 17-6199016
Mr. Calvin Lee
VP for Sales and Marketing
Phone: +60 12-6248874