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Month: February 2023

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5 beneficios de la gamificación para el marketing

La gamificación puede ayudar a las empresas y marcas a satisfacer las necesidades de sus clientes, motivar el comportamiento deseado, incentivar la participación, retener usuarios y crear una mejor experiencia al cliente
La gamificación puede ayudar a las empresas y marcas a satisfacer las necesidades de sus clientes, motivar el comportamiento deseado, incentivar la participación, retener usuarios y crear una mejor experiencia al cliente

Alguna vez te has preguntado, ¿qué pasa cuando combinas videojuegos con tus estrategias de marketing y ventas? Esta táctica se ha convertido en una herramienta útil para atraer y retener a los clientes gracias a sus beneficios. La gamificación puede ayudar a las empresas y marcas a satisfacer las necesidades de sus clientes, motivar el comportamiento deseado, incentivar la participación, retener usuarios y crear una mejor experiencia al cliente; sin embargo, para muchas personas todavía es extraño utilizar en el mundo empresarial, un elemento que ha estado relacionado con el entretenimiento.

En Goama constantemente estamos rompiendo con el paradigma y el tabú que tienen algunos empresarios con los videojuegos. Además, lo interesante de todo es que hemos comprobado el poder de la gamificación con grandes empresas del mundo.

Es por esto y mucho más que te compartimos 5 razones para que apliques la gamificación en tu empresa.

1. Mejora la interacción con la gamificación:

La gamificación permite a los usuarios interactuar entre sí, compitiendo o colaborando para lograr metas comunes. Esto les ofrece una mayor motivación para seguir participando en la plataforma. Por lo tanto, los clientes se sentirán más comprometidos y felices de formar parte de la experiencia.

2. Ofrece recompensas:

Los usuarios se animan al proporcionarles incentivos por completar ciertas tareas. Estas recompensas pueden ser desde bonos en efectivo hasta premios virtuales como niveles adicionales o descuentos especiales, ¡puedes darles todo lo que se te ocurra! Esto genera gratificación inmediata y promueve el compromiso con tu marca o producto.

3. Desafíos interesantes con los videojuegos: 

Los clientes necesitan estar activos e involucrados para permanecer interesados ​​en tu plataforma o tu producto, y esto significa plantearles desafíos estimulantes que les ayuden a mejorar sus habilidades y aprender habilidades nuevas. La gamificación hace exactamente eso, ya que ofrece desafíos cada vez más difíciles para que los usuarios sean más retadores a medida que avanzan.

4. Mayor compromiso de los clientes:

Al proporcionar recompensas por realizar acciones específicas dentro de tu sitio web, el compromiso del usuario obtiene un impulso significativo, lo que resulta en mayores tasas de conversiones y un mejor ROI para tu empresa o marca.

5. Creación de contenido viral:

Por último, pero no menos importante, la gamificación puede ayudarte a generar contenido viral al permitirte crear campañas divertidas y retadoras que se compartan en las redes sociales o sitio web con facilidad, permitiéndote llegar a un mayor número de personas potencialmente interesadas en tu producto o servicio.

¡La gamificación es una herramienta increíblemente útil para impulsar tus ventas y marketing!

Si todavía no has incorporado elementos lúdicos a tu modelo de negocio, ¡ahora es el momento perfecto para hacerlo! Incorporando la gamificación en tu estrategia comercial podrás tener ventajas competitivas sobre tus competidores y convertirte en un líder del mercado moderno sin mucho esfuerzo ni gastos excesivos. Ingresa a Goama.com y arriésgate a innovar incorporándonos en tu estrategia.

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Blog

Discover What Goama Can Do for Your Business

Goama's Hyper-Casual X'mas Bubbles Game

Let’s talk about Goama what is all about

If you are looking for an innovative way to boost sales, motivate staff, and increase customer loyalty; you are at the right place! Goama combines the best elements of games and marketing, Goama enables businesses to achieve their goals in creative and cost-effective ways.

Using Gamification for Marketing and Sales

Here in Goama, we help many companies to integrate many different types of hyper-casual games into their mobile app, or websites for user engagement. This, in return, enables businesses to create custom reward schemes and challenge-based initiatives to engage their staff, customers, and partners. There are automated processes such as tracking customer interactions and creating organized reports.

What to expect if you choose Goama

We care about your ideas. Once we have the initial conversation, we make sure we do our best to tailor it to your needs and wants. We also give feedback to improve your ideas – all done in the best interest of your company. We have a wide range of games for you to choose from, or come up with a new one as per your request!

What can Goama do for your company?

  • Branded Games – You can choose from our existing 2D or 3D games and customize the game developments.
  • Custom Games – Your very own branded games in either 2D or 3D. The game’s physics & mechanics are customizable.
  • Tournaments – A game that is running for a certain campaign of yours. You will be able to customize the game duration, type, and many more.

Here’s an example of our Community Manager playing and introducing one of our many hyper-casual games.

Why Goama?

By leveraging a business-focused gamification platform like Goama, you have the opportunity to improve sales performance and increase customer loyalty while saving time and resources at the same time. Through powerful analytics metrics, you can monitor progress and make informed decisions that will help your organization be more efficient and productive.

Conclusion

Goama provides an effective solution for any business looking for an innovative way to engage their staff, partners, and customers in new ways that will benefit their bottom line in the process! By taking full advantage of this unique business management tool, you’ll be able to simplify your operations while increasing sales performance at the same time.

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Artículos

Videojuegos: Revolucionando el mercado.

Videojuegos y gamificacion Colombia

Si llegaste hasta aquí es porque te interesa la innovación y encuentras en los videojuegos una oportunidad para impulsar una marca, negocio, empresa y hasta tu profesión. En este artículo, te explicaremos cómo la gamificación está revolucionando el mundo empresarial.

¡Aquí vamos!

videojuegos para empresas

Videojuegos, mucho más que entretenimiento.

Los videojuegos han sido una parte importante del entretenimiento durante décadas, sin embargo, se están visibilizando como una herramienta que impacta positivamente el mundo empresarial. La gamificación integra los principios y las mecánicas de los juegos en la toma de decisiones empresariales y educativas. Esta tendencia está teniendo un gran efecto en el mercado, porque ofrece una forma innovadora de alcanzar objetivos.

Te puede interesar: Personalización de los juegos para empresas.

Es de resaltar que la gamificación implica el uso de elementos de juego para mejorar los resultados y la productividad. Esto se puede lograr a través de las distintas dinámicas que ofrece.

Pero, ¿qué tiene la gamificación que la hace tan interesante para las empresas?

Responder esta pregunta es muy sencillo, ya que al aplicar la gamificación en los procesos, las personas se vuelven más eficientes y comprometidas con sus tareas cuando se encuentran con distintos niveles de desafío y competencia.

Las empresas están comenzando a reconocer los beneficios de la gamificación y a descubrir cómo influye en sus operaciones diarias. Algunos usan los juegos para brindarle a sus colaboradores contenido informativo mientras se divierten. Otros lo utilizan con campañas publicitarias innovadoras que atraen a consumidores potenciales mediante el uso interactivo de contenido promocional. Igualmente, hay empresas que están llevando el concepto más allá, ya que incorporan elementos virtuales realistas que hacen un acercamiento con el cliente y el producto antes de su compra. Además, las compañías también están explorando cómo los videojuegos pueden ampliar su alcance y visibilidad en el mercado, e incluso una manera diferente de atraer nuevos consumidores con campañas creativas inspiradas en la virtualidad. Este tipo de actividades impulsan el branding y el valor empresarial ante su audiencia, fortaleciendo una conexión emocional.

¡En Goama somos testigos del éxito de la gamificación en el ámbito corporativo!

Definitivamente la gamificación fortalece diferentes sectores del mercado. Ha demostrado ser una herramienta invaluable para atraer y retener con éxito a su audiencia. Al utilizar este elemento en un plan estratégico, encontrarán resultados de calidad superior, porque los videojuegos son transversales a las estrategias y se convierten en una manera sutil de enganchar con el público, mientras se recopila data o información de valor para la toma de decisiones.

¿Te gustaría saber un poco más de Goama? Haz clic aquí y descubre cómo aplicamos nuestros servicios de gamificación. Podrás sorprenderte y aprender.

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Blog

Embracing Gamification: How CEOs and Marketing Managers can Drive Increased Sales Through Early Adoption

Gamification help to increase sales
Goama christmas games

The use of gamification in marketing and sales is nothing new. However, the potential for its widespread adoption across industries has never been greater. As CEOs and marketing managers strive to reach ever-increasing sales goals, they must consider the advantages that gamification can offer – from improved customer engagement to increased loyalty. Now, let’s explore the potential for early adoption of gamification strategies and how they can help drive sales in the near future!

What is Gamification?

Gamification is the use of game mechanics to engage customers and motivate them to complete tasks for users to earn something for themselves: Through a combination of points, rewards, levels, leaderboards, challenges, and more; companies can create an immersive and engaging environment for their customers. Goama has been using this approach to help many companies drive customer loyalty and increase sales.

How Does Gamification Work?

By leveraging game mechanics, companies can create an immersive environment for customers that encourages them to interact with their brand or product in new ways. Companies can use points, rewards, and other incentives to motivate customers to complete certain tasks or purchases or even compete against each other on leaderboards. These kinds of engagement strategies have been proven to increase customer loyalty, boost sales and encourage repeat visits.

Benefits for CEOs and Marketing Managers

The benefits of early adoption of gamification strategies are numerous for CEOs and marketing managers. By incorporating gamified elements into their campaigns, they can reach a larger audience in a more cost-effective way than traditional methods. Additionally, this strategy leads to improved customer engagement and stronger relationships with customers which drives increased sales over time. And finally, through analytics gathered from gamified campaigns, CEOs and marketing managers can gain valuable insights into how their strategies are performing so they can adjust accordingly as needed. Learn more about why you should add games into your existing mobile app, or website!

Examples of Successful Gamification Strategies

There are many examples of successful gamified campaigns across industries that have led to increased sales. For example, Coca-Cola created an online gaming experience that allowed players to collect virtual bottles while playing mini-games – the more bottles collected equated to discounts upon purchase at physical stores. Another example comes from clothing retailer Forever 21 which created a “StyleMe” app where users could earn points by creating outfits from items in the store’s catalog – those points then translated into discounts when shopping at Forever 21 stores or online sites. Last but not least, Snickers launched a new campaign in 2022 to incorporate various games for users to participate in tournaments to earn tickets – users then can use these tickets to redeem prizes and rewards.

Challenges Facing Adoption

Though there are numerous advantages presented by the early adoption of gamification strategies for driving sales increases there are also some challenges that should be taken into consideration as well. Chief among these is customer acceptance – will your target audience respond favorably to this type of marketing tactic? Additionally, budgeting constraints may be an issue if you don’t plan ahead properly – if you’re not careful you may end up spending more money than expected on setting up the campaign itself or offering incentives such as discounts or prizes for playing games, etc.

Conclusion

Now is the perfect time for CEOs and marketing managers alike to explore how embracing gamification strategies can help drive increased sales over the long term. The potential benefits presented by these strategies include improved customer engagement, stronger relationships with customers as well as greater insights gleaned from analytics gathered during campaigns – all of which can help move businesses closer to achieving their goals faster than ever before!

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Blog

Celebrating Outstanding Work: Goama’s MVP of December 2022!

MVP - Celebrating best employee of the month

At Goama, we believe that great work should be celebrated and rewarded.

We are proud to announce the MVP of December 2022, recognizing a team player whose outstanding work has made a significant contribution to the company and its mission. We’re excited to recognize her for her hard work and dedication, and invite you all to join us in celebrating her success!

We are introducing the winner of Goama’s MVP of December 2022: Danna!

Danna is the Customer Success Manager of Goama. She has been a leader and an inspiration to the team, consistently displaying excellence in their work. From taking the initiative on important projects to developing innovative solutions for difficult challenges, she has demonstrated a commitment to go above and beyond to make sure that the company succeeds.

Some of Danna’s achievements during December 2022 include:

• Developing a positive customer experience

• Focusing on building close long-term client relationships

• Being an active learner to improve herself

The ripple effects from Danna’s performance were instantly felt throughout the organization.

Other team members were inspired by her dedication and hard work, leading many other employees to strive for excellence in their roles. As such, we couldn’t be more proud or grateful for everything this Danna has done for Goama!

Congratulations to Danna, who has achieved success through hard work and commitment!

At Goama we believe it is essential to recognize those who set great examples and demonstrate exceptional performance. I can’t wait to see who will win the throne to the MVP of January 2023 (:

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Blog

Discover How Gamification Can Help Your Business Succeed

Gamification for Business

If you’re looking for ways to boost your business success, look no further than gamification.

In today’s digital age, gaming has become a multi-billion dollar industry, and many companies are turning to gamification as a way to engage with customers and increase productivity. From customer loyalty rewards to employee recognition programs, gamification is being used by companies across the globe. In this blog post, we’ll discuss why gamification can help your business succeed and how you can integrate it into your current strategies.

What is Gamification?

Gamification is the process of integrating game elements into everyday activities. It’s used to motivate and engage users by making mundane tasks more fun and rewarding. Companies use gamification to drive customer loyalty, increase engagement with their products and services, and incentivize employees.

How Does Gamification Work?

At its core, gamification works by incorporating elements of game design into real-world activities. Elements such as points, levels, badges, leaderboards, and rewards are used to create a sense of competition and progress. These elements give users a reason to stick around longer and make it more likely they will complete tasks or buy products/services.

The Benefits of Gamification

There are numerous benefits that businesses can gain from using gamified strategies. Here are just a few:

  1. Increased customer engagement & loyalty
  2. Increased sales & conversions
  3. Improved employee performance & productivity
  4. Reduced costs associated with training & onboarding
  5. Improved customer service experiences
Examples of Successful Gamified Strategies by Goama

Many popular companies have found success through the use of gamified strategies. Here are a few noteworthy examples by Goama:

  • Food Panda – Driving customer engagement by participating in the PauPau Run weekly tournaments to win rewards. The incorporation of the game has also helped Food Panda to acquire new customers. This game app has been incredibly successful in increasing customer loyalty and driving new customers.
  • Snickers – A 6 weeks campaign in the StandAlone tournament platform with many different games for existing and potential users to play has helped Snickers to achieve 70k new users traffic on the gaming platform. Users are able to interact over a leaderboard to redeem prizes and rewards given by Snickers. As a result, increasing brand activation and user database for Snickers.
  • Pepsico – By having an App Integration allowing players to have frequent visits to play the games has boosted the month-to-month user growth by at least 134%. This game integration has helped them gain an edge over other competitors by providing customers with an engaging experience that goes beyond simply ordering takeout.

How can Goama help your business with our Gamification Strategies?

Here in Goama, you can choose from a wide list of fun hyper-casual games to incorporate into your application to optimize engagement, user acquisition, retention rate, and many more:

Tips for Developing Winning Strategies

If you want your company to reap the benefits of gamified strategies, there are several things you should keep in mind when developing a program:

  1. Understand Your Audience – Know what motivates your target audience so you can provide them with incentives that will keep them engaged over time.
  2. Set Clear Goals – Have realistic goals so you know what you need to achieve in order for your program to be successful.
  3. Make It Fun – Make sure your games are enjoyable and engaging so users will have no problem spending time playing them rather than competing against each other or completing tasks assigned by the company itself.
  4. Personalization– Allow users to personalize their experience so they feel like they’re part of something bigger than just a game or task list.

Conclusion

Gamifying business activities can be an effective way for companies to stand out from competitors, drive customer engagement, increase conversions, improve employee performance, reduce costs associated with training/onboarding new hires, and improve overall customer service experiences. When done right, these strategies can help businesses stay ahead of the competition while creating long-term relationships with customers and employees alike. So if you’re looking for ways to boost your business success, consider integrating some games into your marketing strategy! Look no further and discover how you can incorporate Goama Games into your app (:

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