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Month: November 2021

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¿Cuáles son los beneficios de la gamificación?

How To Gamify Your App
How To Gamify Your App

Como hemos comentado en entregas anteriores, la gamificación consiste en la incorporación de mecánicas, elementos y principios existentes en juegos para ser usados en entornos no lúdicos, con la finalidad de fomentar una interacción más eficaz con entre los usuarios. Toma lo divertido de los juegos… y aplícalo a otras actividades del mundo real que quizá no sean tan divertidas.

¿Cuáles son los principales beneficios de la gamificación? ¿Existe un beneficio tangible que pueda justificar la inversión de personal y financiera para realizar la gamificación de una plataforma digital?

Beneficios clave de la gamificación

  • Mayor compromiso

Hoy en día, cuando la televisión está encendida, los millennials siguen concentrados en sus teléfonos. Es seguro suponer que no están viendo la publicidad con demasiada atención cuando podrían estar jugando a Grand Theft Auto en su teléfono.

Los juegos atraen a los usuarios de una manera que el vídeo no puede. Esto es debido a su naturaleza interactiva. El tomar decisiones y accionar para abrirse paso a través de los niveles del mismo es algo que causa un impacto emocional en los participantes del mismo y los lleva a involucrarse de una manera mucho más dedicada. SI comparamos esto con la interacción ofrecida por un video, podemos darnos cuenta que no hay punto de comparación.

Cuando se trata de los empleados de una empresa o de los clientes potenciales de una empresa, la gamificación entretiene al público, y cuando la gente se divierte ven el contenido más como diversión que como una enseña o como algo que solo quieres venderles cualquier cosa.  Esto genera una ráfaga emocional que genera un vínculo positivo con la marca y con el material con el que interactúan.

  • Fomenta el aprendizaje.

Según la desarrolladora de juegos y autora Jane McGonigal, “A los 21 años, muchos varones habrán pasado más de 10.000 horas inmersos en juegos en línea”. También ha explorado la ciencia que hay detrás de “por qué los juegos son buenos para nosotros: por qué nos hacen más felices, más creativos, más resistentes y más capaces de liderar a otros en esfuerzos para cambiar el mundo”.

Los individuos, están diseñados para responder automáticamente de forma positivo cuando existen desafíos y recompensas, tal y como ocurre en los juegos. Cuando se aplica en módulos de aprendizajes, presenta un potencial demostrado de poder fomentar una mayor afectividad en el aprendizaje de las lecciones y genera una mayor sensación de logro, a la vez que fomenta la competencia y el trabajo en equipo, dependiendo de como se apliquen las misiones, logros y recompensas.

Los resultados, pueden reproducirse en el liar de trabajo, ya sea para formar nuevos empleados o para ofrecer mejora continua a los empleados existentes. Con la gamificación, puedes ayudarles a conectar con el material, pueden retener más conocimientos y desarrollar un sentimiento de logro al conseguir dominar el currículo, ideas y habilidades.

  • Provee un feedback instantáneo.

Un aspecto clave de la dinámica del juego es ofrecer un feedback instantáneo. Cuando las personas tienden a saber cómo están progresando con una actividad, se preocuparán más por el resultado. De igual manera se esforzarán por hacer las cosas de mejor manera. En un intento de recibir un feedback positivo al final de cada reto/petición/misión. Esto fomenta, una vez más, un mayor compromiso y una mayor retención y recuerdo.

  • Fomenta el cambio de comportamiento:

Como demuestran los puntos anteriores, la gamificación tiene la capacidad de cambiar los patrones de comportamiento, al menos mientras alguien se comunica activamente con la mecánica del juego. Al aprovechar esta capacidad de influir en el comportamiento, la gamificación puede utilizarse para promover un mejor aprendizaje, una mayor concentración y unos resultados más positivos, basados en las personas. Cualquier cosa, desde un estudiante más atento hasta un empleado más productivo, puede ser el resultado de una aplicación eficazmente gamificada.

Ejemplos de la gamificación en acción.

Existen diferentes ejemplos que ejemplifica la gamificación en acción:

Tinycards de Duolingo: Tinycards toma el viejo concepto de aprendizaje a través de tarjetas y lo hace interesante. Basta con elegir un tema y la aplicación iniciará un proceso de aprendizaje con tarjetas.

Memrise: Memrise es una aplicación de idiomas gamificada con una gran cantidad de elementos derivados de los juegos, y es conocida por su interfaz divertida y fácil de usar. Los usuarios toman la forma de astronautas que viajan al espacio exterior para aprender un nuevo idioma. Aprenden, avanzan en los niveles y, mientras lo hacen, están acompañados por una mascota alienígena de evolución similar.

SoloLearn: SoLoLearn utiliza la gamificación para enseñar código. Contiene desafíos para los jugadores, un Code Playground para que los jugadores muestren su código y reciban comentarios, así como una tabla de clasificación que celebra a los mejores codificadores. Puedes crear tu propio código y aplicaciones, presentarlo en el Playground, y hacer que los demás en la aplicación lo voten, lo usen y den su opinión al instante.

Goama: Goama gamifica otras aplicaciones para aumentar la adquisición y retención de usuarios, el compromiso y abrir aún más fuentes de ingresos. Hacemos algo más que insignias, tablas de clasificación y puntos cuando gamificamos la aplicación, realmente convertimos tu aplicación en un lugar donde los usuarios pueden disfrutar de juegos y ganar recompensas reales. Puede obtener más información sobre cómo gamificamos las aplicaciones aquí.

Como puedes ver en estos ejemplos, todos los beneficios ofecidos por la gamificación son imposibles de ser ignorados. Si le das a los usuarios una razón para estar interesados en una aplicación o en un sitio web, volverán una y otra vez. Los efectos en el la química del cerebro son inmesurables hasta el punto de generar un cambio en los patrones de conducta de las personas de manera positiva.

Por todo lo que hemos podido ver, los beneficios de la gamificación son valiosos y constituyen una inversión sólida a futuro para cualquier organización interesada en mejorar su desempeño y optimizar sus operaciones. Y lo mejor de todo, es que esto permitirá mantener los espacios de atención de los empleados… por donde lo veas, la gamificación solo trae buenas noticias.

¿Quiere saber más sobre la gamificación y cómo podemos gamificar su aplicación? Póngase en contacto con nosotros aquí.

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¿Qué es Gamificación?

gamification
Gamification concept. Integrating game mechanics into website or app design. Customer engagement. Idea of competition. Isolated flat vector illustration

¿Qué es Gamificación? Definitivamente es mucho más que solo puntos y tablas de posiciones. Esta es una manera de tomar los elementos, mecánicas o principios de algún juego y aplicarlos a otros entornos de la vida real. De esta manera se busca incrementar la interacción de los usuarios y hace mucho más dinámicos los procesos asociados a cualquier actividad.

Pero, ¿Quiénes usan Gamificación? Lo cierto es que, aunque parezca un poco extraño el término, es usado a diario por sitios web, módulos de aprendizaje en línea, redes organizaciones y muchos otros medios digitales para generar una interacción más precisa con el contenido y así como también para fomentar la colaboración e interacción entre usuarios.

Piensa por un momento como te sientes al jugar un juego del estilo de Clash Royale. Cuando juegas este tipo de juegos estas absorto en el mismo y desconectas del resto del mundo. Cuando vuelves “a la vida real” y miras el reloj te das cuenta que el tiempo ha pasado volando, te preguntas si de verdad ha pasado tanto tiempo así. Con cada nivel que superas, quieres otro y otro y otro.

Este es el principal objetivo de Gamificación, ya que busca generar esa interacción de una forma más productiva en las actividades mundanas que hacemos a diario. Y lo mejor de todo es que puede aplicarse casi a cualquier actividad, por ejemplo, el aprendizaje online, reclutamiento, la productividad organizacional y pare usted de contar.

¿De qué manera funciona Gamificación?

Pero por más que lo expliques, no hay nada mejor para entender el proceso que verlo en funcionamiento. Es de esta forma que podemos entender como funciona el proceso correctamente y comprender porque el proceso es tan exitoso.

Gamificación no comienza con elementos de juego por así decirlo, en su lugar todo empieza con unos valores centrales esenciales o “Core drives”. Estos elementos los mencionamos a continuación:

Un gran significado y dedicada vocación: Se le debe hacer sentir a las personas de que forman parte de algo más grande que ellas mismas.

Desarrollo y logro: Esto permite responder al deseo humano de superar un reto y un obstáculo, lograr un progreso y ser recompensado por ello.

Potenciar la creatividad y el feedback: Permite a las personas expresarse de forma creativa y ver una respuesta inmediata a sus esfuerzos.

Sentido de pertenencia: Hacer que las personas sean dueñas de lo que hacen, lo que les impulsa a mejorar en ello.

Influencia social y relación: se debe incorporar elementos sociales, fundamentales para el comportamiento humano: tutoría, aceptación, respuestas sociales, compañerismo, así como competencia y envidia.

 Generar urgencia, escasez y necesidad: Se debe darle a la gente algo que no pueda poseer inmediatamente, lo que hace que lo deseen más y se esfuercen mucho más aún.

Imprevisibilidad y curiosidad: Aprovecha la curiosidad y la anticipación humanas que se derivan de no saber qué va a pasar a continuación.

Pérdida y evasión: Utilizar el deseo y el instinto humanos de evitar resultados negativos.

Esencialmente, estamos hablando de un diseño enfocado en el humano que se opone directamente al diseño enfocado en el funcionamiento. Para aplicarlo a una plataforma digital, todas las personas involucradas desde los desarrolladores hasta las acciones tienen que considerar la pregunta: ¿Qué será lo que motivará las personas a interactuar con nuestro contenido?

Ya no se prioriza la eficiencia para que el trabajo se realice. Hay que preocuparse por lo que hará que la gente disfrute y que es lo que hará que hará que respondan emocionalmente con el contenido que tienen ante sus ojos.

Dos elementos esenciales para la Gamificación.

Existen dos elementos necesarios dentro del proceso de la gamificación:

Mecánicas de Juego: Este término se refiere básicamente a los principios pautas y normativas que conllevan a recompensas que impulsas el comportamiento y desempeño del usuario. Estas mecánicas conllevan a la compresión de niveles, misiones y logros. Son los componentes a través de los cuales las personas existen con la interfaz gamificada, avanzan y reciben comentarios.

Dinámica del juego: esto se refiere a como funciona el juego, las respuestas emocionales y las reacciones que la dinámica quiere generar en el jugador. La competitividad puede verse potenciada por medio del uso de misiones individuales. También se puede fomentar el trabajo en equipo por medio de la realización de misiones grupales. Los logros tanto personales como individuales pueden ayudar a elevar la moral y autoestima del usuario o equipo. La dinámica de juego es el objetivo que los mecanismos de juego pretenden cumplir cuando se implementan en el proceso de Gamificación.

El valor de la gamificación en los negocios.

Al utilizarse de manera efectiva, la gamificación nos permite influir el comportamiento humano, al mismo tiempo que se les motiva de maneras muy particulares a conseguir resultados específicos deseables dentro de los parámetros del juego. Cuando se facilita una participación fácil, con iniciativas enfocadas en la obtención de beneficios económicos (mediante el mejoramiento de habilidades) se puede alentar a los empleados a que sean más efectivos, mejorando de esta manera el desempeño de la empresa.

Las plataformas gamificadas se pueden utilizar para lograr un mayor compromiso a manera de marcar a los clientes de una manera mucho más positiva. Si la gente se divierte cuando interactúan con una marca, es más probable que se queden y terminen consumiendo.

El compromiso de los portales gamificados ofrece importantes datos, los que pueden utilizarse para tantas cosas, por ejemplo, generar estrategias de contenido, optimizar tus estrategias de marketing. Y lo más destacable es que permite mejorar la interacción con el empleado y con el cliente y entre ambos a la vez, muchas cosas son posibles dentro del proceso de gamificación. Todo esto puede generar datos importantes que te permitirán mejorar conociendo los puntos específicos en los que te debes enfocar.

Para cualquier organización que busque una presencia digital sólida, gamificar es estar en el futuro. Dentro de períodos de atención cada vez más reducidos, es difícil mantener a las personas interesadas en contenido que no es entretenido o atractivo de alguna manera. La implementación de la gamificación es una solución alternativa que requiere mucho esfuerzo, pero es gratificante y presenta ventajas para todos los involucrados en el proceso.

¿Quieres saber más sobre la gamificación y cómo podemos gamificar tu aplicación? Contáctanos aquí.

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What Gamification Is Not

What Gamification Is Not
What Gamification Is Not



There is plenty of information out there to answer “What is Gamification?” However, given that it has become quite a buzzword among digital marketers and software developers, it is important to get our facts right. 

To gain a reasonable understanding of gamification, it might be helpful to demystify it by exploring common misconceptions related to it. 

What Gamification is Not

  • Myth 1: Gamification is the same as a game

Debunked: It is a common mistake to believe that gamification basically means to turn boring interactions (online courses, orientation, upskilling journeys, etc.) into actual games.

Games are meant to simply entertain the gamer. However, to gamify something is not just to make it fun, but also tap into deppers human instincts – competition, seeking reward, thriving under pressure, thriving off anticipation, etc. Gamified marketing seeks to leverage these core instincts, and enable people to learn something new, change their perspectives, introduce new ideas. Educators and course-designers often use the tactics of gamification marketing to make educational information more engaging and memorable.

  • Myth 2: Gamification is suited only for younger, immature audiences

Debunked: Because of its association with gaming, gamification may be perceived as a strategy that appeals only to younger users – something that would lose appeal with age. A simple look at the fact that there are billions of gamers across the world, crossing multiple demographics, will reveal how inaccurate that assumption is.

There is a reason gamification is becoming a fixture in different spheres – software development, education, marketing, banking, science and all realms of innovation. The mechanics and dynamics underlying games move way beyond games – video, board or otherwise. Humans have a fundamental understanding and attraction towards reward, progress, status, conquest, goal-meeting and competition. Gamification initiatives tap into those key impulses to get desired results and reactions from participants and respondents.

  • Myth 3: Gamification is unsupported by research or fact

Debunked: Have a look at Brian Burke’s “Gamify: How gamification motivates people to do extraordinary things”. It analyzes and explains three core values that drive successful gamification ventures , the values being Autonomy, Mastery and Purpose.

With these motivations in place, external rewards actually take a backseat. Campaigns structured to leverage these values trigger much deeper needs such as self-esteem building and social validation.

Now. consider the PERMA model hypothesised by psychologist Martin Seligman.It explored the vagaries of positive and negative psychological states, and how they impacted a person’s opinion of the same topic.

Good gamification models are able to utilize the five priorities highlighted by the PERMA model, and find ways to satisfy humans’ intrinsic desires. With Positive Emotion, Engagement, Relationships, Meaning and Accomplishments (PERMA) in place, there is very little chance a gamified model can fail to engage and inspire participants.

  • Myth 4: A little bit of gamification will fix engagement issues

Debunked: Gamification is not magic pixie dust. Just adding a few batches and rewards will not make something a gamified campaign. Game mechanism, unsupported by information about the psychology of target audiences, is largely useless and a drain on the marketing budget.

A compelling gamified experience requires a deeper understanding of the science behind it – as detailed in the previous point. Game artifacts (badges, points, levels) are not the experience, they are simply elements that must be placed right to elicit required results.

So if  you are looking to pursue gamified marketing, ensure that you understand the human impulses to appeal to. You must also have a solid experience to lead audiences to (the actual product). All the game mechanics in the world cannot save a faulty or irrelevant product from being a failure. 

  • Myth 5: External rewards can create sustained motivation


Debunked: Turns out, sometimes external rewards can actually reduce a person’s intrinsic motivation to do something. Gamification strategies cannot simply depend on rewards to elicit positive ROI. There’s much more to focus on – generating anticipation, creating competition, actually making respondents feel like they have surmounted obstacles to get to the prize.

Humans want much more than an easy win. They want to feel like they have achieved something, and that they actually deserve what they have won. Gamified marketing, courses or campaigns must take this into account. Create a little friendly friction to keep participants on their toes. Don’t make it an obvious victory, give them something to work for.

Without hitting the right triggers, participants will quickly lose interest even with rewards in place. This is why it is important to do some research into the science supporting gamification, and figure out exactly what makes it work.

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Identifying the common misconceptions and myths associated with gamification helps you see past the fake news, and get to the heart of the matter. By knowing what is true about gamification, you can make an informed decision about whether this particular approach makes sense for your specific organizational requirements. The success of gamification is well-documented by now, and knowing why is the first step towards replicating that success for yourself.








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Using Branded Games for Content Marketing

Branded Games
Branded Games

Gamified content helped car manufacturing giants Ford Motors to increase their revenue by $8million and generate 600% more likes on Facebook.

Verizon’s decision to gamify it’s website resulted in 30% more logins among its user base. The campaign was highly successful, with nearly 50% of Verizon’s 108 million subscribers participating in the games.

Content Marketing – What Is It?

Content Marketing, like its name, is a marketing approach that relies solely on content and its ability to engage and retain users. Instead of traditional ways of pitching your product to a user base, you use sensory material to attract and retain customers as a content marketer. These mediums can be images, videos, games, blogs, printed material, etc. In addition, shareable and interactive content takes this form of marketing even further, beyond conventional demographics.

Content Marketing Institute defines it more elaborately – “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Content Marketing has been born out of the need to engage customers more effectively and at the higher cost of traditional marketing. Recent improvements in technology have created fierce competition in the realms of custom content-based marketing. While traditional content marketing generates about 300% more leads while being 62% cheaper, market leaders have already moved to the next step : gamification. Leveraging gaming principles in content marketing, organizations have reduced banner blindness, attracted and retained more users, and dramatically increased their brand value. Branded games have increased brand recognition for a lot of small, medium, and large organizations worldwide.

As a business leader, wondering how your content-based marketing can benefit from these branded games? Here are two examples for you to consider:

How Can Branded Games Increase Your Content Marketing Potential?

Branded games can spruce up your content marketing potential in many tangible ways, gathering about their interaction patterns much easier. User data collected can be used to customize your product further to suit your user base.

Some Examples of Content Marketing Gamification:

Many of the world’s most successful and unique marketing campaigns have included gaming principles to differentiate them from their competition. Some of them include:

  • American fast-casual restaurant chain Chipotle released a memory-based game, “A Love Story”, in 2016. Intended to be a follow-up after their animated short film of the same name, this game was immensely popular. Not only this, Chipotle also rewarded participants with an online-only buy-one-get-one-free entree offer that players could cash in at any Chipotle outlet in the U.S. or Canada.
  • In 2010, M&M’s Eye-Spy Pretzel game, released on Facebook, gathered 25,000+ likes, 6,000 shares and 10,000 comments. This low-cost, gamified content marketing campaign was created in tandem with the release of their pretzel-flavored candy.

The phenomenal, almost absurd success of Netflix’s Squid Game has taught us many lessons about content marketing. Effectively utilizing social media platforms like TikTok is not enough – creating custom, gamified content across the webspace is essential for your product to stand apart from others. The most successful marketing campaigns of recent years contained some form of gamified content – Starbucks’ Rewards Program is perhaps the best example. Even Google had to give in to the lure of gaming-centric content marketing in Chrome every time it showed you that a website was down. Creating your branded game creates a fun and engaging way for users to interact with your product and creates better word-of-mouth marketing for your brand. 

The question has shifted from if to when is gaming-based content marketing taking over the world – are you all in?Some of the most important ones are:

  • Increased User Engagement:

The biggest and most immediate effect of gamification in content marketing is better user engagement. Games have a universal appeal, and using their principles in your marketing material lessens the chances of banner blindness – a situation where users idly scroll through banner-style marketing content. In addition, gaming-based marketing is interactive, which makes users engage with the material and participate more.

  • Better User Retention:

Gamification in your content marketing campaign rewards users when they complete milestones, or at times even for participating. This instant gratification converts users into customers. Rewards are also seen as a thank-you gesture from your business to your customers, making them stick to your product for longer terms.

  • Improved Brand Awareness and Loyalty:

Branded games not only create awareness for your brand, the overall transcendence of games beyond certain age groups makes the reach much more comprehensive. In addition, well-rounded gamification campaigns deliver your messages to a larger audience – an essential first step towards building brand loyalty.

  • Better Customer Relationship:

Better user engagement and retention improve customer relationships when you use gamification in your content marketing. Your marketing campaign incorporates badges, leaderboards, reward points, and loyalty bonuses to create a sense of bonding between your customer and your product. The more they use certain features, the more milestones they cross and the more rewards they unlock. This cycle ensures long-term relationships are created and maintained.

  • Useful Data Gathering and Customization:

Gaming content is relevant, accessible, engaging, and shareable. Leveraging games in your marketing campaign can significantly increase user participation and make data gathering about their interaction patterns much easier. User data collected can be used to customize your product further to suit your user base.

Some Examples of Content Marketing Gamification:

Many of the world’s most successful and unique marketing campaigns have included gaming principles to differentiate them from their competition. Some of them include:

  • American fast-casual restaurant chain Chipotle released a memory-based game, “A Love Story”, in 2016. Intended to be a follow-up after their animated short film of the same name, this game was immensely popular. Not only this, Chipotle also rewarded participants with an online-only buy-one-get-one-free entree offer that players could cash in at any Chipotle outlet in the U.S. or Canada.
  • In 2010, M&M’s Eye-Spy Pretzel game, released on Facebook, gathered 25,000+ likes, 6,000 shares and 10,000 comments. This low-cost, gamified content marketing campaign was created in tandem with the release of their pretzel-flavored candy.

The phenomenal, almost absurd success of Netflix’s Squid Game has taught us many lessons about content marketing. Effectively utilizing social media platforms like TikTok is not enough – creating custom, gamified content across the webspace is essential for your product to stand apart from others. The most successful marketing campaigns of recent years contained some form of gamified content – Starbucks’ Rewards Program is perhaps the best example. Even Google had to give in to the lure of gaming-centric content marketing in Chrome every time it showed you that a website was down. Creating your branded game creates a fun and engaging way for users to interact with your product and creates better word-of-mouth marketing for your brand. 

The question has shifted from if to when is gaming-based content marketing taking over the world – are you all in?

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How Gamification Can Boost App Sales

Gamification makes money
Gamification makes money

The mobile app market is booming. The skyrocketing number of smartphone users has propelled most marketing, innovation, and cutting-edge technologies to focus on the mobile sector. As a result, 2.5 million Android apps, 1.8 million iOS apps, and another 1.2 million apps between Amazon and Windows stores are used by roughly 5.5 billion smartphone users. With so many apps vying for attention, gamification can grant your app the edge it needs to stand out. Not only are techniques like gamification marketing powerful user attraction and retention tools – should you choose to gamify your app, gamification can also drive your sales through the roof. 

Many organizations have utilized gamifying techniques in the past as game-changers in their respective sectors. For example, airline companies (Delta), popular hotels (Hilton, Marriott), and large beverage chains like Starbucks leveraged gamification strategies to boost their app sales. You can, too – here’s why you should give it a try.

What is Gamification After All?

Gamification, explained in the simplest of terms, is the process of incentivizing user actions as a method of engagement. The name itself comes from games, since this is one of the popular techniques used by games as an engagement hook. Nick Pelling, a British game designer ,and programmer, used the term gamification first in 2002 while trying to develop a game-like interface for ATM and vending machines.

Gamification techniques use gaming principles to transform non-gaming, day-to-day business tasks into user-centric, rewards, and milestones-based activities.

How Can You Use Gamification as a Tour-De-Force in Boosting Your App Sales?

As a product or platform owner for your mobile app, you must have already faced the common hurdles in your business. Cart abandonment and customer loyalty continue to dominate the nightmare list of app-based sales platforms. Here’s how adopting gamified marketing and other gamification techniques can help your app sales blow past these pitfalls:

Avoid Customers Abandoning Carts: 

Cart abandonment is the single biggest problem for E-commerce businesses today. Customers impulsively selecting a bevy of items to buy from an e-commerce platform and then not buying it instantly costs these organizations an astonishing $18 Billion in lost sales revenue each year.

Gamifying the product browsing and checkout experiences can help alleviate this problem. While offering rewards and purchases can further encourage the users, many organizations strategically incentivize the bigger discounts behind gamified walls like countdown times, spin-the-wheels, or even scratch cards. This sense of urgency and excitement is often instrumental in users inclining more towards completing their purchase.

Increasing Customer Loyalty:

Gamification techniques often break non-gaming tasks into several milestones and incentivize each milestone. Users can use these complete-a-step-to-get-prizes mechanisms, dubbed ‘loyalty point systems’, to collect badges, points, rewards, and discounts. Leaderboards brew a sense of competition and social collaboration among customers. Some companies even allow loyalty points to be spent on charitable causes. Increased engagement of gamified apps causes more customers to come back to them, boosting app sales.

Better Customer Engagement and Retention:

By far, the biggest plus side to gamifying your app is increased focus on users and better customer engagement. Utilizing game elements, especially a point-based system that rewards customers for completing tasks – such as adding items in the cart, placing orders, referrals. Gamified apps encourage a sense of achievement in their user base. This results in better user retention. In addition, leaderboards are a clever way to introduce healthy competition between your customers that drive sales figures up. 

More Long-Term Relationships with Your Customers:

Offering prizes and rewards to your customers while they shop using your app also shows a form of gratitude towards them – further bolstering their relationship with your platform. Instant gratifications granted by gamified steps like spin-to-win, lotteries, scratch cards help your customers resonate with your app better. Long-term customer relationships thus created result in better app sales.

Better Branding and Product Recommendations:

Gamified marketing can create the buzz you need about your app and the products you sell via your app as an e-commerce platform owner. Many top gamified apps have utilized product quizzes, trivia, and mini-games as effective user engagement strategies. These techniques have boosted the brand identity; they also helped collect essential customer data and create a more personalized experience.

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Together with gamifying your business tasks, gamification marketing can be a major motivator to drive your app sales. Leveraging the power of popular gamification techniques, you can take your business to the next level as a marketer, product, or platform owner. Gamifying techniques like spin-to-win, loyalty points, and trivia increase user engagement and retention, promoting sales. Software giant Autodesk had tested the power of gamification in an exercise that ended up being a tremendous success – with a 54% increase in trial usage and 15% increased clicks on ‘buy’ links.

The industry as a whole has shifted towards mobile, and the competition has gotten more fierce in recent years. Gamifying your app can become the unique step that puts you ahead of the competition, boosting app sales and revenue that you can further invest in research, development or expansion.

Don’t forget to check out our video below for more info on what else happens when you gamify your app with Goama!

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Why Opt for a White Label Solution to Create Your Own Game?

Why Opt for a White Label Solution to Create Your Own Game?
Why Opt for a White Label Solution to Create Your Own Game?

From gamification marketing to learning and healthcare solutions, using the user-centric concepts of games into non-gaming, day-to-day activities are gaining traction nowadays. To gamify different aspects of their business, organizations are often turning to white label solutions. But why would you want to follow suit and leverage white label platforms to build a highly customized, gamified app for your purpose? Read this article to find out.

What is a White Label Platform or Solution?

Any solution, product or platform created by an organization to sell or lease it to its customers who can then rebrand it for their purpose can be termed white label. However, keep in mind that the company that makes this product remains responsible for any support and troubleshooting.

A simple example of white label products would be the stuff you see in a supermarket sold as their in-home-brand moniker. These are often made by third-party vendors and branded by the supermarket chain to look like their own.

Why Building a Gamified Solution for Your Business from Scratch Might Not be the Smartest Idea:

Many entrepreneurs or start-up owners might take it upon themselves to design or create the perfect solution to gamify their processes. Unfortunately, while the approach is commendable, this try-to-do-yourself solution has many pitfalls, including:

Trying to build a solution similar to others already present in the market is akin to reinventing the wheel – something that causes a lot of wasted effort, cost and time.

Gamification marketing and gamifying other processes are still niche and may require your organization to step out of its core competencies to develop. The increased learning curve also lengthens the time-to-market of your gamified app or solution, negatively affecting your business.

Going out of your comfort zone also means you miss out on already available expertise in the market while developing a focused, gamified solution.

Last but not least, learning new technologies and developing highly customized solutions that gamify your non-gaming standard business processes cost significantly more than using an already available white label solution.

Benefits of Using a White Label Solution While Gamifying Your Business:

White label solutions by their generic, rebrand-able and re-sellable artefacts come with many benefits. 

Quick n’ Easy branding: White label products are often offered as fully integrated suites and ready-made solutions. This makes branding them to your business very easy. You do not need to develop or modify code to ensure your branding and identity is present across your gamified marketing campaign or app. This saves you both time and money that you would spend on research and development otherwise.

Saves time and money: Developing a customized gamified solution from scratch for your business is financial, human capital, and time intensive. While many organizations prefer to build their own products, the time to architect, design, build and test the solution can take a significant amount of time and cost a lot of money. 

Especially if you are looking for faster time-to-market, white label solutions are invaluable. They rid you of the complexities of building and maintaining a product, and are more cost effective, both to buy and in long-term ownership.

Retain your focus on the core competency of your business: More often than not, investing in research and development to gamify your business may fall outside your areas of expertise. It bodes well to pay heed early to compare the gamified solution you need – be it in marketing or to gamify your learning – to the competencies of your available resources to understand the level of time, effort and cost required. 

On the contrary, white label solutions are built by companies with strong expertise in that field. Leveraging one of these solutions lets you avoid similar pitfalls that others have made earlier and use a trusted, stable platform. Moreover, troubleshooting, support and maintenance headaches are also offloaded from your org to the supplier org.

Happier Customers: When it comes to deploying your gamified solution – speed is the name of the game. The more delay you make to deliver your product, the more chances there are that your customers may end up looking elsewhere. On an average, gamification creates 6x more new business users for a business. If you want to tap into this potential, prepackaged white label solutions grant much faster time-to-market for your business, even with your org-specific customizations.

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More and more companies are taking advantage of the universal appeal of games to implement their mechanics into their daily processes. For example, Starbucks and Deloitte have all but pioneered the modern gamification bandwagon, with the former redefining marketing via their gamified rewards and the latter introducing gamified learning. White label solutions not only take away the pain of developing a gamification solution for your business, but they also are easier to own or leverage. Moreover, white label gamification platforms cost significantly less and have a faster time-to-market, making them a win-win across all accounts.

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What Squid Game Can Tell You About Gaming and Life

Squid Game
Squid Game


According to Netflix’s co-CEO Ted Sarandos, “There’s a show on Netflix right now that is the number one in the world. Like, everywhere in the world. It’s called ‘Squid Game,’”.

Sarandos is not exaggerating. Squid Game is Netflix’s most-watched series to date. At this point, to call it a viral sensation is actually an understatement. Unsurprisingly, this series about a deadly game has resonated with viewers because of exaggerated and fantastic metaphors for particular life experiences. Additionally, the fact that it exploded in popularity despite very little marketing also gives us a little insight into how things really work in the real world. 

So what does this show about a game (that we hope no one ever has to play) tell us about gaming and life? 

Let’s find out. 

Lesson 1: If people like something enough, you won’t have to spend on marketing

When compared with other popular shows, Squid Game has virtually no real marketing support beyond Asia before appearing on Netflix. And yet, it has become an entertainment icon. Word of mouth was more than enough to make it a wild success.

When designing your product, be it an app, website or even a consumable product, keep this in mind. Focus on making the customer happy, and the marketing will take care of itself. A large part of Squid Game’s popularity was generated by the memes that cropped up after it appeared on the platform. People loved it so much they just had to spread the love. And said love spread all the way until it turned the show into a household name.

Turns out, an easy way to get people to like your app/website/campaign is to gamify it. Make it fun for them to engage with what you’re offering, and they will like it enough to spread the word and boost your product’s popularity.

Lesson 2: Think Outside the Box

In the Honeycomb game, players licked the honeycomb so that it became easier to cut with a needle. Sounds like a creative solution? That’s because it is.

In life and especially in gaming, innovation pays off. With users bombarded with content every time they look at their smart device, your product needs to find ways to stand out, distract, enchant and engage. Gamification of apps and websites can contribute to this significantly, given that game elements are designed to provide users with excitement, anticipation, escapism and good ol’ fun.

Lesson 3: Your weakness can help you winn

In the tug-of-war contest, each competitor was assigned a role based on their strength. The losing team had 10 strong men while the winning team hada, among others, three women and an elderly man. So how did they win?

They took advantage of their opponents’ underestimation of them. The 10 strong men did not expect that the other team would be a challenge, and this notion is what caused their defeat.

In life, do exactly the same. If someone underestimates you, use it to up your games and achieve a surprising victory. Winning is always easier and more satisfactory when no one expects you to win.

Lesson 4: You can finish last and still win

Think of the Glass Bridge game. It was only possible to win it after watching how everyone else played, and avoiding their mistakes. This is a valuable lesson for life.

When it comes to life and gaming, watch those who come before you. They might be racing ahead at the moment, but if they make mistakes and endure failures, you will have the advantage of knowing what went wrong, and avoiding those mistakes.

For example, during a gamification project, do the research. Study what your predecessors did, what your competitors are doing and where they may have previously failed. Don’t offer discounts if a certain target audience has been shown to not care about it (such as people in very high income groups), even though gamification manuals use discounts as a major reward.

By not repeating mistakes made by others, you will be saving yourself time, effort, money and other resources. Once you know what doesn’t work, you can focus on what works.

Lesson 5: Slow Down

In the show, whenever anyone is in a hurry to get through the ordeal, they lose or at least, end up regretting that decision. This is just as true of real life.

Don’t rush through anything, especially important decisions and tasks. You’ll end up making mistakes, overlooking significant requirements and providing shoddy results. Real life isn’t fun and games (and neither is the show) which means you’ll have to approach it with a calm, turbulent-free and analytical mind. If you don’t, things don’t usually turn out too well.

Squid Game’s popularity is not just the result of a great script and excellent cinematography. It reflects important issues plaguing human life today (debt, capitalism, economic divide). The struggles of the characters and especially the protagonist ring true for millions of viewers, mainly because Squid Game is quite a treasure house of lessons about the complicated games we must play to live. 

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