brand activation Archives

Rise in mobile gaming and the opportunity for brand engagement.

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Gamers have it good in 2021. In fact, gaming has never been in such a healthy position, with an array of consoles to choose from these days alongside handheld devices such as smartphones. Gaming is now a big part of everyday culture in today’s modern world. It’s only going to go from strength to strength, too.

One aspect of gaming which has really kicked on in recent times is mobile gaming. We all have access to a smartphone in the modern world, therefore opening up an array of gaming possibilities in the process. This all comes despite the release of a sophisticated console such as a PlayStation 5, with smartphone gaming offering something different to a console gaming experience. It looks like mobile gaming is here to stay, ultimately.

So, how does this all translate to a brand’s engagement? Here at Goama we provide brands with the exciting opportunity to freshly engage with various segments of the audience using mobile games.

Goama’s Platform

We offer a unique competitive casual gaming platform that is hosted on leading super apps such as Rappi, Gcash, Cricbuzz spanning from Latin America to South East Asia. These games can be customised for the brand paving the way for branding and advertising. Coupled with multiple CTAs, it will guarantee a unique form of engagement with your brand’s current audience and attract a new segment.

Custom games created for Foodpanda and Snickers

Several brands such as Snickers, Foodpanda have already reaped the rewards from such campaigns. It enabled these brands to engage with audiences averaging over 15mins per user. If you want to have a fresh dose of engagement with your audiences, contact us via www.goama.com

Source: https://www.harrogate-news.co.uk/2021/02/05/mobile-gaming-to-do-even-better-in-2021/

For more information, you may visit the following websites:

Website: https://goama.com

Facebook Page: https://www.facebook.com/goamaofficial

Instagram: https://www.instagram.com/goamaofficial/

Youtube: https://www.youtube.com/channel/UCHPLZ33WN35Fvos7LU3_q3w

Twitter: https://twitter.com/goamaofficial

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Is the increasing popularity in mobile games an opportunity for brand engagement?

The full extent of mobile gaming growth in 2020 following surges of engagement during COVID-19 lockdowns is finally becoming apparent, with The NPD Group releasing its Deconstructing Mobile & Tablet Gaming report in collaboration with Sensor Tower.

Per the report, of the 303.7 million mobile users across the US and Canada in 2020, 238.7 million are active mobile gamers.

This is up 12% over 2019’s 214 million, a considerable growth increase from previous years, as the number of mobile games rose only 5% from 2017 to 2018, and only 2% from 2018 to 2019.

Additionally, the average number of hours per week spent playing games on a smartphone or tablet rose to eight hours in 2020 from six in 2019, with NPD again attributing this increase to the pandemic — in fact, 35% of the mobile gamers in the US and Canada that the NPD surveyed said that COVID-19 lockdowns had led them to engage with mobile games more frequently.

Mobile gaming rose across all age groups, with the number of gamers ages 45 and older rising 17% year-over-year, the 25 to 44 age group rising 13%, the two to 12 age group rising 9%, and the 13 to 24 age group rising 3%.

The NPD Group additionally reported that all mobile gaming genres saw revenue growth in 2020, though the specific revenue numbers have yet to be compiled, with The NPD Group saying they would be available by early next week. Last year, the NPD Group reported mobile gaming revenue of over $11.8 billion.

Goama offers multiple game customization options, branding and advertising opportunities, and multiple CTAs enabling users to interact with you. These are driven through sponsored tournaments with a selection of competitive casual games hosted on leading superapps such as Rappi, Gcash, Cricbuzz across globe from Latin America to South East Asia.

Goama’s Platform

Brands such as Snickers and Foodpanda have already benefited from such campaigns. It enabled these brands to engage with audiences averaging over 15mins per user. Goama’s exceptional growth resulted in being featured as one of the 100 startups to showcase at CES 2021 by Taiwan Tech Arena.

To get onboard this exciting opportunity, contact us at https://goama.com