Is the increasing popularity in mobile games an opportunity for brand engagement?

The full extent of mobile gaming growth in 2020 following surges of engagement during COVID-19 lockdowns is finally becoming apparent, with The NPD Group releasing its Deconstructing Mobile & Tablet Gaming report in collaboration with Sensor Tower.

Per the report, of the 303.7 million mobile users across the US and Canada in 2020, 238.7 million are active mobile gamers.

This is up 12% over 2019’s 214 million, a considerable growth increase from previous years, as the number of mobile games rose only 5% from 2017 to 2018, and only 2% from 2018 to 2019.

Additionally, the average number of hours per week spent playing games on a smartphone or tablet rose to eight hours in 2020 from six in 2019, with NPD again attributing this increase to the pandemic — in fact, 35% of the mobile gamers in the US and Canada that the NPD surveyed said that COVID-19 lockdowns had led them to engage with mobile games more frequently.

Mobile gaming rose across all age groups, with the number of gamers ages 45 and older rising 17% year-over-year, the 25 to 44 age group rising 13%, the two to 12 age group rising 9%, and the 13 to 24 age group rising 3%.

The NPD Group additionally reported that all mobile gaming genres saw revenue growth in 2020, though the specific revenue numbers have yet to be compiled, with The NPD Group saying they would be available by early next week. Last year, the NPD Group reported mobile gaming revenue of over $11.8 billion.

Goama offers multiple game customization options, branding and advertising opportunities, and multiple CTAs enabling users to interact with you. These are driven through sponsored tournaments with a selection of competitive casual games hosted on leading superapps such as Rappi, Gcash, Cricbuzz across globe from Latin America to South East Asia. 

Goama’s Platform

Brands such as Snickers and Foodpanda have already benefited from such campaigns. It enabled these brands to engage with audiences averaging over 15mins per user. Goama’s exceptional growth resulted in being featured as one of the 100 startups to showcase at CES 2021 by Taiwan Tech Arena.

To get onboard this exciting opportunity, contact us at https://goama.com

Custom games created for Snickers

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