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Increase mobile user engagement in your apps using hyper-casual game tournaments

Do you remember the popular mobile game Flappy Birds? (Of course, you do, right and you’ve played it before)

It’s the game that swept the world for days and weeks, and it’s no surprise—the game entices you from the very first level.

But what’s more—it can teach you an essential lesson for the success of your mobile app.

A lesson that can help you dramatically increase user engagement.

Here’s the thing about Flappy Birds: from the first level, you’re motivated to play the game because it’s fun, and you earn points along the way. You feel victorious when you outscored your friends and achieve a reward when you fly across the tunnels. The beep music in the background while you tap your screen while increasing your hard earn points. Fist pumps all around.

The game mechanics keep you playing, and the rewards motivate you to reach the highest level. There’s always a fun, new challenge awaiting you

It also teaches you the importance of gamification—and it’s a lesson you can use to get users engaged with your mobile app. But we’ll dive more into this in a second.

The Importance of User Engagement in Mobile Apps

When you create a mobile app, you face two challenges. Not only does the app need to be compelling enough to earn a spot on the user’s home screen; it must also keep users engaged so that they continue using and interacting with it.

Put simply, the app must be something that people actually want to use. Otherwise, it’s likely to be pushed aside and become one of the 80% of mobile apps with 1,000 or fewer downloads. So yes—it’s important.

But how do you maximize user engagement?

There are several ways to boost user engagement in your mobile app.

The game uses the concept of “levelling up”— which gives people the feeling that they’ve progressed and/or achieved something, and gives them a reason to come back and keep playing.

It also gives them a feeling of achievement, which is one of the most basic and common gaming dynamics.

When you snapped back into reality and realized you’d been playing Flappy Birds, these were some of the reasons why.

We’ll show you how you can use these gaming dynamics—as well as others—to increase user engagement in your mobile apps.

But first, let’s define gamification: gamification is the integration of gaming dynamics into your site, service, community, app, content, or campaign, in order to drive participation and engagement.

It’s not about turning your app into a game—but rather, using certain features found in games to enhance the user experience of your app and make it more engaging.

And rightfully so—gamification serves as a powerful driver when it comes to promotion and retention.

Companies like Starbucks, Nike+, Red Robin, Linkedin, and Nissan are already using gamification to boost engagement on their apps and websites. Now, it’s your turn!

Here’s how you can start gamifying your mobile app:

Reward Users Early and Often

Think back to the popular game Super Mario. In most games, a princess has been kidnapped, and it’s the player’s duty to rescue her. But just beating a level alone and rescuing the princess wouldn’t be enough. The collecting aspect is what makes Mario Bros and other Nintendo so iconic. Whether its users collect coins, Pokemon, stars, or bananas, they’re rewarded often for simple tasks.

Starbucks does a great job of rewarding customers with their app—and it’s no wonder that it has been downloaded over 10 million times. It’s simple—the more coffee you buy, the more rewards you get and the more you fill up your cup. Users are motivated by the visual aspect of filling the cup and reaching the next highest level of earning.

Offer something “valuable” for free

With this approach, a user feels like they are getting something of value for free, due to someone else having done the work. In order for this to be effective, the player must feel like they’ve “lucked” into something, so it’s crucial that actual work is perceived to have been done.

Groupon does a great job with this as well. You get a deal cheaper only after 100 other people have bought it. You recognize that people have spent money on it (done the work), but you didn’t have to do any of the work of yourself.

Loyalty Rewards

Loyal users are more heavily engaged, and more likely to discuss and promote your app. The loyalty dynamic links to ownership, pride, and reward. You can make users more loyal through leaderboards and achievements, which generate a sense of pride and induce competition amongst users.

Integrate Hyper-Casual eSports tournaments

With the rise of mobile users. no once can deny that hyper-casual games are slowly taking over by storm. Mechanics are very easy to understand but somewhat very competitive and fun to play for hours! Integrating mobile eSports tournament in your app can be rewarding and the rewards of engagement are endless.



Without sufficient user engagement, your app will fade into oblivion. But there are some powerful methods to increase user engagement—and gamification is one of the best.

For the same reasons that you got hooked to games like Flappy Birds or Candy Crush, gamification techniques can keep users coming back to your app.

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Foodpanda Mobile eSports Tournament Week 11 Winners Announcement

We are excited to announce the 40 winners of last week’s Foodpanda Mobile Tournament powered by Goama which held on 17th August  2020 and ended on 23rd August 2020, 23:59 pm

Please check the following if you are one of the winners!

tokusoke 1 $50
cafanusu 2 $40
navaxuce 3 $40
tujoxunu 4 $30
jizebodo 5 $30
guteruke 6 $30
kawuxavo 7 $20
hibozeci 8 $20
dasixepo 9 $20
tixixime 10 $20
jimarodi 11 $10
tepurimi 12 $10
Goh pei xuan sellah 13 $10
hinemuma 14 $10
tizicodu 15 $10
vowadoxu 16 $10
refujena 17 $10
lufuteju 18 $10
zocicaju 19 $10
tukotire 20 $10
mocujefi 21 $5
Ang soon lee 22 $5
gojupeti 23 $5
hibitehe 24 $5
nezoxije 25 $5
rebazuno 26 $5
gexobogu 27 $5
dowiroja 28 $5
kupuxita 29 $5
jikicese 30 $5
jugaxatu 31 $5
hufecepi 32 $5
jotodele 33 $5
bolukiva 34 $5
nukoxeti 35 $5
bogorohu 36 $5
Muhammad Haikal Bin Zulkifli 37 $5
muduguwe 38 $5
tidijimu 39 $5
tugigeta 40 $5

Again we would like to send big thanks to everyone who participated in the tournament and tried their best to get the highest scores possible! ????


Your prizes will be paid to you from foodpanda, the Friday after the tournament announcement. You must be an active foodpanda rider (who has done 1 order within the tournament period) to be eligible to redeem the prize if you win. If you haven’t register as a rider click HERE


How to join?

1. You must be an active rider who completed at least 1 order during the week of the tournament in order to claim your cash prize.

From 24 August 2020 onwards, You must be an active foodpanda Rider ( who has done 25 orders and attain 0 no-shows during the tournament period) to be eligible to redeem the prize.

2. You can win weekly! You will be able to see how much you’ve won for the week via the game’s leaderboard.

The prizes are dynamic,  with the highest scorers winning up to $50 for the week.


3. Upon clicking the link, you must input your Rider ID

4. The cash prize will be given to you by the succeeding Friday after the tournament.

Onboarding with FOODPANDA is super easy!




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