- Rappi is launching three new services focused on entertainment within the same app;
- Rappi Music will work as a subscription streaming service;
- Rappi Live Events will bet on paid tickets for live concerts, in exchange for greater interaction;
- With Rappi Games, the platform will offer more than 150 games, with scores and rankings among the players.
Colombian startup Rappi rolled out this Wednesday a range of new entertainment services to keep users on the platform. The new features, Rappi Games, Rappi Live Events and Rappi Music come as Rappi’s latest effort to enhance its superapp strategy.
“With this launch, we make our customers’ lives even easier by providing a platform where consumers can listen to their favorite music and buy their groceries, all in the same app, and without leaving their home,” Sérgio Saraiva, Rappi’s president in Brazil, stated in a press release. “Further covering this entertainment aspect, we make new functions available to all users of our superapp, both customers and partners who want to think of new ways to bring content and leisure to consumers.”
With Rappi Games, the platform will offer more than 150 games, with scores and rankings among the players. During 3 months of tests, Rappi hit 266 thousand unique users and 3.5 million games played weekly, according to the company. Partnered with Goama, one of the industry leaders in providing hyper-casual games.
“We aim to make Rappi’s technology transformative for our customers, always innovating and thinking about what they want. This launching is in line with our strategy to cover different verticals, going beyond the delivery of food, products and services,” said Saraiva.
Rappi Live Events will work as a live streaming platform such as YouTube and Instagram, but the company’s strategy is to bet on paid tickets for live concerts, in exchange for greater interaction, similar to a virtual meet & greet. Rappi expects to hold more than 50 monthly events, including paid and free lives. The service will also offer direct purchases within the app, so digital influencers will be able to sell products featured in the lives directly through the platform.
The music venture, through Rappi Music, will work as a subscription streaming service, allowing users to download, share, and create playlists. The company claimed to have developed its own streaming system, fully created in Latin America. Without disclosing prices, the subscription can be paid online or discounted from the user’s credits in the app.
According to Saraiva, users, which are currently mainly at home, are seeking options that combine entertainment and technology.
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