Goama & GCash does good through gaming; gamifying the wildlife preservation movement of WWF-Philippines.

PHILIPPINES, 7th July 2021 – Philippines’s leading mobile wallet GCash, in collaboration with Goama, a gamification platform, launches a charity campaign to raise awareness and collect funds through competitive hyper-casual gaming for the wildlife preservation efforts of the World Wide Fund for Nature (WWF) Philippines.

GCash has been a strong ally in the wildlife preservation movement of the WWF-Philippines cementing their partnership with the launch of GForest in 2019. 

Last year, as part of its transition, to become a lifestyle superapp, GCash incorporated Goama to become a part of its GLife suite, forging a relationship to drive user engagement and build a social community.

This collaboration has created new opportunities for organizations to connect in a meaningful way with people through gaming and is exemplified with its approach in creating fun engagement for the wildlife preservation movement of WWF in the Philippines. Anyone with a registered GCash account can access the WWF Game built by Goama to compete for exclusive WWF swag. Just look for Goama Games’ iconic purple logo in the Glife section of Gcash homescreen app for the first 3 weeks of July and October 2021 to start competing .. All proceeds collected will be donated to WWF-Philippines. 

Goama’s mission is do good through gaming and this collaboration is just one of the many ways on to provide outstanding game content to the mobile gaming community as well as an opportunity to give back by initiating WWF fundraising campaigns. We’re incredibly thrilled to show off the new WWF customized game, and we’d want to invite everyone to play along. It’s extremely exciting to know that Filipinos all throughout the world can help with these endeavours.” shared Goama CEO, Mr. Taro Araya.

The goal of the fundraising effort is to inspire people to help WWF by participating in the competition. Starting on the 5th of July, the 4th of October, the 3rd of January, and the 4th of April 2022, this project will operate for 12 weeks.

“We are happy to partner with Goama Games through our lifestyle superapp, GLife.  This collaboration will not only excite our customers but will definitely help us in our sustainable goal of  being one with the nation in making it a “greener Philippines”, through the new WWF customized game promoting support for GForest”, said Martha Sazon, President  and CEO of GCash.

WWF-Philippines underscored the need to protect our watersheds and appreciates the efforts being taken to make conservation familiar, doable and accessible to Filipinos.

“Our forests are crucial both to us and to all that call them home. GCash has been a very important partner to us in our push to protect our forests, and they have done well in making ordinary Filipinos serve as partners in conservation. We’re very excited for this latest innovative endeavor with Goama Games and GCash, and we’re confident that it will lead to many victories in our work to conserve the precious forests of Ipo Watershed,” said Paolo Pagaduan, Paolo Pagaduan, WWF Philippines Forest For Water Program Manager.

We would like to thank JIM Weaver and AUG3 clothing for your valuable sponsorship for the tournament. We hope that you keep sponsoring such event in near future as well and make the event remarkable.

Download GCash now and access the games for free from:

Apple App Store: https://apps.apple.com/ph/app/gcash/id520020791
Google Play: https://play.google.com/store/apps/details?id=com.globe.gcash.android&hl=en_SG&gl=US